Hybrid Director of Student Recruitment and Enrollment bei KIPP Public Schools Northern California
KIPP Public Schools Northern California · Oakland, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Oakland
Description
- Strategy and Operations Leadership
- Develop and oversee the cross-functional execution of a comprehensive, multi-year student recruitment and enrollment strategy aligned to organizational growth goals, inclusive of multi-channel recruitment marketing.
- Own and manage a seven-figure budget, including execution of ROI analyses and strategic reallocation of investments to more efficiently grow enrollment.
- In collaboration with Data, Finance, and school leadership teams, establish and manage annual enrollment targets that are informed by rigorous market analyses.
- Conduct data-driven recruitment and enrollment progress monitoring towards OKRs to inform and drive course correction strategies and tactics (e.g., new/revised marketing).
- Ensure KIPP NorCal cultivates strong relationships with the communities we serve (e.g., community-based organizations, early childhood providers, and faith-based institutions) to build brand awareness, establish recruitment pipelines, and develop referral program opportunities.
- Marketing and Communications
- Oversee the development and execution of integrated marketing campaigns for student recruitment, including digital, print, social media, and grassroots/field channels. Ensure we effectively and efficiently capture and leverage our schools’ value proposition, culture, and community dynamics.
- Collaborate with the KIPP Foundation, our internal and external creative resources, the Communications team, and our third-party media agency to ensure that paid digital channels are effectively and efficiently architected, supplied with compelling creative assets, and closely monitored to maximize ROI (e.g., through creative adjustments and/or investment adjustments).
- Support consistent and compelling brand messaging across all student recruitment and enrollment platforms and marketing materials.
- Champion family voice and feedback throughout the recruitment and enrollment journey.
- Team and People Management
- Effectively manage and develop a centralized recruitment, enrollment, and marketing team of 10+ staff (including people managers), cultivating a collaborative and inclusive team culture that empowers leaders and high performers, and where diverse backgrounds and perspectives are respected and valued.
- Execute an annual professional development program across the team to improve outcomes based on experience and best practices.
- Coach, develop, and inspire the team to retain high performers; establish career growth opportunities.
- Cross-functional Collaboration and Communication
- Collaborate regularly with other departments in the Regional Support Office (RSO), including Regional Operations, Communications, Finance, Data, and others, to drive efficient progress towards each school’s enrollment targets.
- Establish credibility with KIPP schools’ leadership team (principal, operations manager, etc.). Effectively articulate a recruitment and enrollment roadmap and progress updates regularly. Collaborate with school leadership teams and the Communications team to highlight student and family stories and promote school success.
- Effectively tailor internal and external communications to achieve objectives with various audiences, including direct reports and team, RSO peers, school leadership teams and staff, C-suite leaders, etc.
- Other duties as assigned.
- Strategic, action-oriented self-starter – You thrive in a fast-paced work environment that is continuously improving and evolving. Your bias towards action is complemented by a mindset that is simultaneously strategic and pragmatic, ensuring you and the team see around corners and are focused on the highest-leverage plays.
- Problem solver with a track record of results – You have a talent for synthesizing complex and ambiguous problems, identifying potential solutions, and deftly articulating risks, implications, and expected outcomes. You also have a track record of driving meaningful results that span cross-functional divisions or organizations.
- Creative disruptor mentality – You love to push the envelope of what is possible and can figure out a way to make almost anything happen (without being a bull in a china shop).
- Skilled executive management and communication – You are a compelling, data-driven storyteller and adept at gaining buy-in and driving change across multiple stakeholder groups. You’re assertive and effective at motivating and influencing your team, colleagues, stakeholders, C-suite executives, and potential partners, including engaging with our most senior leaders.
- Able to drive results and lead with empathy – You operate knowing that results-oriented leadership, a focus on systems and scalability, and holding yourself, your team, and stakeholders accountable can and should co-exist with empathy, authenticity, compassion, and grace.
- Humble – You’re willing to roll up your sleeves when needed. You welcome feedback and continuous improvement.
- 8+ years of experience in business development, sales & marketing, or student recruitment in an organization with multiple, distributed territories/markets, or equivalent experience.
- 5+ years of experience directly managing people managers and sales or recruitment staff.
- Experience managing six or seven-figure annual budgets with the ability to progress monitor and dynamically course correct investment allocations.
- Adept at crafting strategic, data-driven business cases and presenting at the executive level to secure buy-in and resources.
- Well-honed attention to detail paired with an ability to “zoom out” to a broader strategic lens.
- Adept at building and cultivating effective working relationships with a diverse range of stakeholders; strong interpersonal skills.
- Excellent oral and written communication. Experience communicating and influencing various levels and functions of an organization.
- Strong program management skills with the ability to prioritize and balance competing priorities.
- Results-oriented and customer-oriented (both internal and external).
- Strong integrity and commitment to KIPP’s mission and values.
- Values a culture of giving and receiving feedback with respect, empathy, and transparency.
- Bachelor's Degree or equivalent experience.
- Experience in one or more of the following: TK-12 education sector, non-profit sector, student recruitment and enrollment strategy and operations, and/or a multi-site organization.
- Experience with the SchoolMint platform.
- Experience using a Customer Relationship Management (CRM) tool, such as Hubspot.
- Experience using a project/work management tool, such as Asana.
- Comfortable using technologies, including Google productivity tools like Gmail, Google Drive, and video conferencing tools like Zoom.
- Fluency in spoken and written Spanish.
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