- Professional
- Optionales Büro in Staefa
You will lead the development and execution of Phonak’s global social media strategy, aligning with brand objectives and marketing priorities. The role ensures Phonak maintains a consistent and engaging social media presence across all global platforms while acting as a strategic liaison between global/local teams, external partners, and internal stakeholders.
Tasks & Responsibilities
- Develop, adapt, and implement a comprehensive global social media strategy.
- Own and manage a global social media content calendar across relevant platforms (e.g., Facebook, Instagram, LinkedIn).
- Manage and optimize Phonak’s presence across social media channels, ensuring consistent tone and visual identity.
- Align social media communication with overall brand and product strategies.
- Collaborate with cross-functional teams (product marketing, audiology, brand, PR) to ensure message alignment and campaign leverage.
- Support commercial marketing with tailored, on-brand content for product launches, promotions, and customer engagement.
- Create ad-hoc content (copy, visuals, video) for real-time events, campaign extensions, and ambassador storytelling.
- Support PR by developing content to amplify earned media and extend campaign reach.
- Monitor, analyze, and report social media metrics to optimize performance and inform strategies.
- Ensure adherence to global social media guidelines across all regions.
Your profile:
- Bachelor’s degree in marketing, communications, digital media, or related field
- Minimum 5 years managing brand social media channels
- Consumer- and customer-first mindset with strong strategic, analytical, and creative skills
- Strong attention to detail and a hands-on approach
- Passion for storytelling and content creation
- Team player with excellent communication and collaboration skills, able to work in a multicultural environment
- Ability to lead projects and align cross-functional stakeholders
- Native English speaker with strong interpersonal skills
- Strong writing/editing, strategic planning, and project management skills
- Proficiency in MS Office, Adobe Creative Cloud (Photoshop, Acrobat), SAP, and social media tools like Hootsuite
- Passion for digital marketing, health tech, and creating social value through content
Nice to Have:
- Certifications in social media management, digital strategy, or related areas
- Experience in global roles or health tech/medical industries
- Ability to train and influence across functions
- Experience leading cross-regional initiatives
- Additional language skills
- Familiarity with graphic or video editing tools such as Canva or Adobe Suite
- Knowledge of KAIZEN, Hoshin Kanri, or similar continuous improvement concepts
Our offer
- An open corporate culture, supportive atmosphere
- Permanent employment and stable working conditions
- High innovation pace and interesting med-tech products
- Cafeteria benefit system covering private medical care etc.
- Support in further training and development opportunities
- Modern office with comfortable working environment
- Onboarding program provided with close cooperation with your LM and the team
- Support in further training and development opportunities
