
Hybrid Account Based Marketing Manager bei Elliptic
Elliptic · London, Vereinigtes Königreich · Hybrid
- Professional
- Optionales Büro in London
Key Responsibilities
- Plan, build, and execute personalized Account-Based Marketing (ABM) campaigns to drive expansion (ARR) of target accounts and upsell opportunities of customers (NDR).
- Develop and optimize nurture programs that engage existing customers, increase product adoption, and surface upsell potential.
- Collaborate closely with Sales, Customer Success, and SDR teams to align marketing efforts with revenue goals.
- Analyze intent data, customer behavior, and engagement signals to refine targeting and campaign strategy.
- Create compelling content, including email sequences, industry-specific messaging, and customer case studies, to support ABM initiatives.
- Measure and report on the impact of ABM and nurture campaigns, refining strategies for continuous improvement.
- Develop a scalable ABM framework to expand high-value accounts and drive retention.
- Build a customer marketing strategy that strengthens long-term relationships and increases customer lifetime value.
- Optimize and automate nurture workflows to improve conversion rates from engagement to revenue.
- Experiment with and implement new multi-channel approaches for deeper personalization and customer engagement.
- Establish best practices for sales and marketing alignment, ensuring seamless collaboration on expansion opportunities.
Skills, Knowledge & Expertise
- Are passionate about creating highly targeted, data-driven marketing campaigns that drive real revenue impact.
- Thrive in a fast-moving, collaborative environment where sales and marketing alignment is key to success.
- Enjoy using customer insights, intent data, and engagement signals to refine and personalize marketing efforts.
- Have a proactive, problem-solving mindset and are always looking for ways to optimize and improve campaigns.
- Are excited about the challenge of influencing the expansion pipeline and growing customer relationships through strategic marketing.
- Enjoy working cross-functionally with sales, customer success, and product teams to bring campaigns to life.
- Are results-driven and motivated by seeing the direct impact of your work on key business metrics.
- Have a test-and-learn mentality, continuously iterating and refining approaches to maximize effectiveness.
- Experience executing Account-Based Marketing (ABM) and customer nurture strategies with a focus on expansion and upsell.
- A strong understanding of sales and marketing alignment, particularly in working with SDRs, AEs, and Customer Success teams.
- Hands-on experience with marketing automation tools and CRM platforms
- A data-driven mindset with the ability to analyze customer behavior, engagement metrics, and intent signals to optimize campaigns.
- The ability to develop compelling, personalized messaging for different personas and industries.
- Strong project management skills, balancing short-term execution with long-term strategic initiatives.
- A passion for creating customer-focused marketing programs that influence pipeline and revenue growth.
- Experience using HubSpot, Dreamdata, Gong, Intercom, or Mixpanel for marketing automation, attribution, or customer engagement.
- A background in B2B SaaS marketing, particularly in fintech, regtech, cybersecurity, crypto, or digital assets.
- Familiarity with intent data tools and behavioral analytics to drive targeted ABM campaigns.
- A track record of successfully running pipeline acceleration or deal expansion initiatives.
- Experience creating content tailored for customer engagement, upsell, and retention.
- A test-and-learn mindset, comfortable with experimenting and iterating to improve performance.
Job Benefits
- Hybrid working and the option to work from almost anywhere for up to 90 days per year
- £500 Remote working budget to set up your home office space
- $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development
- Holidays: 25 days of annual leave + bank holidays
- An extra day for your birthday
- Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave and leave.
- Private Health Insurance - we use Vitality!
- Full access to Spill Mental Health Support
- Life Assurance: we hope you will never need this - but our cover is for 4 times your salary to your beneficiaries
- £100 cryptocurrency for you!
- Cycle to Work Scheme