HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
You are a motivated and results-driven leader who thrives on building and leading high-performing pre-sales teams. You understand the critical role Demo Specialists play in sparking interest, delivering compelling product demos, and driving prospects into the trial phase. Your leadership style blends coaching, accountability, and strategic execution to ensure your team consistently exceeds performance targets.
You’re skilled at analyzing funnel metrics, refining outreach strategies, and creating scalable processes that increase demo volume, quality, and conversion. You excel in aligning team activities with company KPIs, partnering with Marketing and Sales leadership to optimize inbound and outbound lead flow. Above all, you are passionate about empowering your team to create exceptional first impressions of HighLevel that result in more trial sign-ups and higher close rates.
What you'll be doing:
Lead, coach, and develop a team of Demo Specialists responsible for inbound and outbound prospect engagement and pre-trial demos
Set clear expectations and performance targets; monitor individual and team KPIs to ensure goals are met or exceeded
Partner with Marketing, Trial Experience, and other cross-functional teams to optimize lead handoff, messaging, and conversion strategies
Analyze demo performance, conversion rates, and outreach effectiveness to identify opportunities for improvement
Refine demo scripts, outreach sequences, and objection-handling frameworks to improve prospect engagement
Foster a high-performance, customer-obsessed culture within the team
Lead regular pipeline reviews, call coaching sessions, and performance check-ins
Ensure accurate activity tracking and data hygiene in CRM systems
Collaborate with leadership to forecast demo activity, trial conversions, and revenue impact
Champion process improvements and operational efficiencies to scale the Demo Specialist function
Support hiring, onboarding, and ongoing training to ensure rapid ramp-up and long-term success for team members
Other duties may be assigned and/or modified as business needs dictate
What You’ll Bring:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience/Education/Certifications Required:
Bachelor’s Degree or equivalent SaaS leadership experience strongly preferred
3–5 years of experience in SaaS sales or pre-sales roles, with at least 1–2 years in a leadership or management position
Proven track record of leading teams to exceed activity, demo, and conversion targets
Strong understanding of inbound and outbound sales processes in a high-velocity environment
Demonstrated ability to coach and develop sales talent at different stages of their careers
Strong technical aptitude and ability to support team members in delivering engaging product demos
Experience with CRM platforms, sales engagement tools, and analytics/reporting system
Excellent communication, presentation, and interpersonal skills
Data-driven decision-making mindset with the ability to translate insights into action
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Self-starter with a positive attitude and adaptability to evolving strategies and goals
Competencies:
CUSTOMER OBSESSION
Keep the prospect’s goals and needs at the heart of team activities
Ensure the team delivers value and professionalism in every interaction
Use customer insights to refine demo content and outreach strategies
Hold the team accountable to delivering on commitments to prospects
DRIVE FOR RESULTS
Set ambitious goals and inspire the team to achieve them
Maintain high energy and urgency across all outreach and demo activities
Adapt quickly to market or process changes while keeping the team engaged and focused
Collaborate across departments to align top-of-funnel efforts with broader company KPIs
GOOD TO GREAT
Promote a culture of continuous learning and skill development
Seek feedback from peers, team members, and leadership to improve outcomes
Implement ideas and innovations to improve demo performance and trial conversion
DO WHAT IS RIGHT
Lead with integrity, transparency, and accountability
Make decisions that serve the best interests of the customer, team, and company
Follow through on commitments and model ownership of results
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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