Hybrid Content and Social Media Strategist bei United Radio

United Radio is an employee-centric organization.  We are building a team of people who share core values of positivity, exceptional work ethic and a commitment to working smarter to get the job done. With over 100 years in the industry with a reputation for technical expertise and the ability to offer customized solutions, United Radio delivers a variety of applications across a diverse mix of over 40 end markets in the US.  United Radio’s headquarters are in Syracuse, NY with a secondary location in Peachtree City, Georgia.

SUMMARY 

This position will oversee the creative process, tools and techniques to manage United Radio’s Social Media presence, through compelling content creation. This person will partner tightly with Senior Management, and the Print and Video Content Strategist to create a cohesive “Brand” image for United Radio across all platforms from print media, digital media, social media, video and more. Together, the marketing team will work to connect the UR Brand with the right audiences by delivering compelling, data-driven, campaigns that build awareness, drive growth and inspire lasting customer relationships.

Hours are Monday - Friday 8:00am-5:00pm.  This is an in office position only.  Remote work is not available.

Essential Duties and Responsibilities Include the following. Other duties may be assigned.

• Work in a team environment to help develop a marketing plan and execute daily marketing initiatives.
• Assist in the creation and maintenance of a marketing budget.
• Conduct research to identify market trends to assist in the cultivation of new customers. 
• Champion our brand voice, crafting compelling narratives and content that resonates with our target audience. 
• Foster brand awareness, builds loyalty, and positions us as a market leader.
• Present design ideas and recommendations to the marketing manager, committee, and/or sales team.
• Compose draft speeches for senior management and assists with finalizing speeches.
• Assist with web site design and work to keep the content fresh.
• Create monthly newsletters for: United Radio employees; as well as external customers for various business lines, based on current events.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
• Use analytic tools to gather insight on audience behavior, preferences, and success of certain campaigns (engagement rates, shares)
• Develop content calendars, manage posts, engage with audience
• Ensure consistency and accuracy of information across all platforms
• Ensure compliance with United Radio's policies and procedures, and quality systems.  
• Promote and adhere to United Radio’s Core Values.

The Marketing Team is also responsible for:

• Maintaining up to date client lists
• Creation and management of analytics for sales campaigns
• Planning and managing trade shows, conferences, events and meetings; including the coordination of the event logistics, event registration, vendor coordination, itineraries of attendees, and ordering or marketing swag.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience: HS Diploma or GED required. 3 – 5 years related experience. Experience in content creation as well as developing a social media presence that influences behavior that builds our brand.

Required Skills/Abilities:

• Excellent verbal and written communication skills with internal and external customers.
• Excellent organizational skills and attention to detail.
• Ability to maintain several projects at once.
• Experience with SEO and social media algorithms.
• Familiar with photo and document editing software like: Photoshop, Canva, other photo editing capabilities.
• Design and optimize content for different formats, platforms, and devices, such as web pages, blogs, social media, email, video, audio, and more
• Interpret instructions furnished in written, oral, diagram, or schedule form.
• Define problems, collect data, establish facts, and draw valid conclusions.
• Basic mathematical skills.
• Proficient in Microsoft Office Suite or similar software.
• Maintain a positive attitude while working with internal customers and co-workers, while trying to meet conflicting priorities.

Total compensation for this role is market competitive. The anticipated salary range for this position based out of Syracuse, NY is estimated annual salary between $65,000 and $85,000. The actual salary will vary based on applicant’s experience, skills, and abilities, geographic location as well as other business and organizational needs.  United Radio offers competitive compensation to all of its employees as well as comprehensive benefits which include: Medical, Dental, 401k, Paid-Time-Off, Holiday pay, and much more.

United Radio is proud to be an equal opportunity workplace free from discrimination and harassment. We seek to recruit and retain the most talented people from a diverse candidate pool and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other disability protected by law. All employment is decided based upon qualifications, merit, and business need.