Hybrid Strategic Planner bei Mars United Commerce
Mars United Commerce · Chicago, Vereinigte Staaten Von Amerika · Hybrid
- Junior
- Optionales Büro in Chicago
- Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
- Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
- Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
- Influence creative strategy with compelling and thoughtful application of these insights.
- Be able to effectively integrate consumer and shopper insights into agency process.
- Maintain productive and regular communication with Account teams and client teams.
- Develop and deliver credible, succinct, and energetic presentations, briefs, or alternative planning deliverables that can be easily understood and acted upon.
- Identify emerging techniques and/or methodologies for qualitative projects (shopper insights, purchase motivation, consumer behavior, trend-spotting) or quantitative approaches.
- Perpetuate an understanding and utilization of Strategic Planning within cross-disciplinary teams.
- Share thought leadership pieces, new news, and industry ideas within Mars United Commerce.
- Contribute to agency New Business endeavors as called upon.
- Uses data to uncover insights.
- Finds and synthesizes trends and cultural fuel.
- Supports the development of and conducts primary research for either client or agency.
- Develops strategic implications.
- Drafts creative briefs and communication propositions.
- Attends internal meetings.
- Supports others across the larger planning team.
- Executes projects with excellence.
- Manages time effectively.
- Uses proprietary strategic models and tools on a regular basis.
- Continues to assist in knowledge sharing through internal communication events, training, and other written materials.
- 2 plus years of professional service experience with client contact and project management.
- 1 plus years of experience in marketing or marketing communications.
- Qualitative research or ethnography experience.
- Baseline understanding of research academics and methodologies.
- Strong analytical skills.
- Strong intuitive skills.
- Ability to inspire creative process.
- Ability to recognize and develop creative ideas.
- Professional presentation skills.
- Solid interpersonal skills.
- Strong communication skills (written and verbal).
- Collaborative – strong team working skills but also a self-starter.
- Organized and detail-oriented – must demonstrate attention to detail and ability to handle multiple. tasks/projects
- Bias for action and implementation.
- Positive attitude towards the role, the department, agency, and its clients.
- Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.