Hybrid Marketing & Communications Manager (Wielsbeke, BE) bei Beaulieu International Group

We are looking for a dynamic and strategic Marketing & Communications Manager to lead our marketing team and drive impactful MarCom and digital marketing initiatives.

The Marketing & Communication Manager has the goal to define a clear vision and strategy on the Cushion Vinyl marketing & communication effort, translating the product and market strategy into a strategic marketing plan with actionable content and tactics that support the sales organization and customers. The aim is to build brand recognition and customer satisfaction.

You will manage a team of five talented professionals—Digital Marketeer, Content Marketeer, Trade Marketeer, Trade Marketing Coordinator, and Graphic Designer—ensuring alignment with business goals and brand strategy.  You will report to the Product & Marketing Director.

Key Responsibilities:

• Develop and execute integrated marketing strategies across digital and traditional channels.

• Define, plan, and implement the marketing and communication plan tailored to geographical and market segments.
• Manage the marketing budget, including samples & displays, ensuring efficient allocation and cost control.
• Drive digital marketing performance across SEO/SEA, social media, email marketing, and website optimization.
• Lead targeted lead generation initiatives to support business growth, leveraging data-driven insights and campaign optimization.
• Oversee brand communication and ensure consistency across all customer and partner touchpoints.
• Demonstrate strong stakeholder management skills to align internal teams, external partners, and key decision-makers.
• Collaborate with sales and product teams to support go-to-market strategies and trade marketing initiatives.
• Lead and inspire the marketing team, fostering a culture of collaboration, creativity, and innovation.
• Monitor KPIs and marketing ROI, adjusting strategies based on performance insights.
• Manage external agencies and partners to support campaign execution and brand initiatives.

Your Profile

• Proven experience in marketing leadership, preferably in B2B environments. 
• Strong expertise in MarCom (7-10 years experience)
• Excellent people management and communication skills. 
• Analytical mindset with a creative flair.
• A feeling or even passion for interior decoration;  
• An experience in creating targeted content that generates measurable ROI;
• Leadership: a first people management experience is a strong plus.
• Fluent in Dutch, English and French (German is a plus)

Why Join Us?

At Beauflor, you’ll be part of a dynamic team in an international environment. We value initiative, collaboration, and continuous improvement. If you’re ready to make an impact — we’d love to hear from you.

More information:

Greet.Demeyer @bintg.com