Hybrid Digital Content Manager bei Conair LLC
Conair LLC · Stamford, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Stamford
- Develop and implement content strategies across Conair's diverse brand portfolio that support and optimize Walmart.com, building best-in-class playbook improving search and conversion.
- Manage the creation and deployment of product detail page (PDP) content, enhanced content (A+), brand shops, and brand storytelling assets for copy and imagery.
- Collaborate with creative teams, agencies, and copywriters continuously to produce quality, educational, engaging, and on-brand content.
- Partner and align content with brand, marketing, legal, and eCommerce teams.
- Manage item onboarding, content syndication, attribute mapping, version control, and ongoing maintenance via tools such as Walmart Item 360 and/or Salsify.
- Ensure compliance with retail partner content standards and brand style guidelines
- Own item attributions and variant setup, ensuring accurate product type classification, variant grouping, and compliance with Walmart's taxonomy to maximize discoverability
- Lead a continuous content delivery workstream across digital channels, ensuring agile, iterative updates that reflect business priorities and consumer behavior.
- Partner with cross-functional teams (e.g., creative, legal, brand, eCommerce) to streamline workflows and reduce time-to-market.
- Implement and manage processes that ensure timely delivery of assets across platforms.
- Monitor content performance and improve SEO, search rankings, and content health scores (Luminate, Salsify, Syndigo)
- Utilize data to identify opportunities, make data-driven optimizations to improve engagement and conversion and drive continuous improvement
- Conduct A/B testing and iterate on content to improve engagement, findability, and conversion rates.
- Ensure all content adheres to brand guidelines (brand voice, tone, and style), legal requirements, and platform specifications.
- Conduct regular audits to maintain accuracy, consistency, and freshness of content.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 4+ years of experience in digital content management, preferably within a CPG or retail environment.
- Proven experience managing content operations or delivery pipelines across multiple digital channels.
- Strong understanding of eCommerce content best practices across platforms like Walmart, Amazon, Target, Ulta, and Instacart.
- Proficiency with CMS platforms and digital asset management tools.
- Excellent project management, communication, and cross-functional collaboration skills.
- Familiarity with content syndication platforms (e.g., Salsify, Syndigo) and Walmart platforms (e.g., Item360, Seller Center, Scintilla)
- Experience with agile marketing or content ops frameworks.
- Knowledge of analytics platforms such as Stackline, Google Analytics, Adobe Analytics, or Power BI.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office