Hybrid Leader, Marketing Finance bei loanDepot
loanDepot · Southfield, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Southfield
- Manages multi-channel marketing budgets across mortgage and personal lending products, ensuring alignment with business objectives.
- Optimizes budget allocation across paid media, direct mail, SMS, SEO, and referral channels based on performance metrics and strategic growth goals.
- Reports core financial metrics such as CAC, ROMI, CPL, and Cost per Funded Loan by channel, product, and campaign.
- Provides performance recaps, pacing reports, and cost-to-close dashboards to Marketing and Finance leaders.
- Creates robust forecasting models that predict marketing performance and spend outcomes tied to volume goals (applications, credit pulls, locks, fundings).
- Synthesizes large datasets into strategic insights and actionable recommendations. Analyzes trends and runs scenario planning to guide monthly/quarterly investments and support annual planning cycles.
- Partners with campaign managers, media buyers, and data analytics teams to improve cost efficiency and ROI across campaigns.
- Acts as the financial advocate in marketing strategy meetings—helping balance growth goals with margin targets.
- Manages financial operations including vendor contracts, invoice approvals, accruals, and reconciliation.
- Ensures compliance with financial policies and regulatory guidelines specific to financial services marketing (e.g., firm offer of credit, UDAAP, TCPA).
- Fosters strong relationships with teams to ensure initiatives are successfully delivered and innovation is prioritized.
- Facilitates collaboration and influences a positive team environment by supporting initiatives that address team dynamics, build cohesion and promote growth.
- Bachelor’s Degree preferred, and/or minimum of five (5) + years’ experience working in marketing finance, FP&A, or performance marketing analysis or similar field.
- Strong proficiency with Excel and financial modeling; experience with BI/reporting tools like Tableau, Power BI, or Looker.
- Familiarity with martech and adtech platforms (Google Ads, Meta, Salesforce, Snowflake, direct mail systems, etc.).
- Experience with highly regulated industries and managing firm offer of credit or TCPA marketing compliance is a plus.
- Experience in mortgage, lending, or financial services industries preferred.
- Aggressive compensation package based on experience and skill set.
- Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
- Work with other passionate, purposeful, and customer-centric people.
- Extensive internal growth and professional development opportunities including tuition reimbursement.
- Comprehensive benefits package including Medical/Dental/Vision.
- Wellness program to support both mental and physical health.
- Generous paid time off for both exempt and non-exempt positions.