Hybrid Vice President of Digital Marketing (22369) bei Pegasystems
Pegasystems · Waltham, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Waltham
Career Opportunities: Vice President of Digital Marketing (22369)
Job ID: 22369
Meet Our Team:
This role has 3 days in the Pega office in Waltham MA. The Vice President (VP) of Digital Marketing is responsible for leading the digital marketing strategy and initiatives of Pega. Our goal is to create world class integration between our digital marketing and selling activities, and this leader is responsible for ensuring that Pega achieves that goal. This involves developing and executing integrated digital programs across Go-To-Market channels and media, overseeing digital client engagement, B2B demand generation initiatives, and driving Pega’s brand visibility in the marketplace, all while ensuring seamless integration with our selling activities.
What You'll Do at Pega:
Strategic Planning and Digital Marketing Roadmap: Develop and lead integrated digital strategies aligned with growth goals. Collaborate with GTM Leadership to enhance digital channels supporting As-a-Service initiatives. Streamline programs, teams, and tech for optimal results.
Lead Digital Channels and Campaigns: Manage multi-channel marketing across search, SEO, paid media, email, and retargeting. Drive engagement to Pega.com and digital experiences for clients, partners, and influencers.
Digital Content and Website Development: Work with creative and product teams to deliver impactful digital content. Oversee content deployment and CRO programs to boost lead generation.
Maximize MarTech: Align CRM and marketing automation with strategic goals. Coordinate with Product leadership to prioritize platform enhancements.
Performance Analytics: Create frameworks to track digital engagement. Use insights to improve marketing and sales performance.
Digital Selling: Support Sales with digital engagement data and GenAI tools. Enable content sharing via self-service landing pages.
Passion for Digital Innovation: Champion innovation and AI experimentation in digital marketing. Promote adoption of new tools and methodologies.
Team Leadership: Mentor digital teams and foster cross-functional collaboration. Build strong agency and vendor partnerships.
Budget Management: Manage digital marketing budget to meet KPIs and maximize ROI.
Stakeholder Collaboration and Partnerships across GTM: Strengthen relationships with internal and external stakeholders to drive digital growth.
Who You Are:
Proven work experience as a VP of Digital Marketing, Marketing Director, or similar senior role in a B2B GTM organization, with at least 8+ years of managerial experience. Track record of effectively partnering and collaborating in the execution of integrated, multi-channel Marketing and Sales programs.
*** This role is a digital marketing role - not a generic marketing role, it is important there you have extensive depth in digital marketing.
- Demonstrated ability to lead digital marketing channel teams in the execution of Marketing and Sales initiatives
- Strong knowledge of digital B2B media and marketing tools and best practices.
- Experiencing leading media campaigns, including optimization across paid media/advertising, search marketing, SEO, inbound digital, and email channels
- Excellent leadership, communication, and project management skills.
- Ability to develop reporting strategies, analyze engagement data, identify strategic insights and make data-driven decisions the drive marketing performance.
- Strategic mindset with the ability to make difficult decisions and prioritize projects effectively
Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our categories of products
- Continuous learning and development opportunities
- An innovative, inclusive, agile, flexible, and fun work environment
- Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes.
Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.
We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.
As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
Labor Condition Applications
GDPR Candidate Privacy Notice
Pegasystems Limited UK Gender Pay Gap Statement
EEO/AA Policy Statement
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency Policy Statement
Your Employee Rights Under the Family and Medical Leave Act
E-Verify Notice
Employee Polygraph Protection Act Rights
Job ID: 22369
Meet Our Team:
This role has 3 days in the Pega office in Waltham MA. The Vice President (VP) of Digital Marketing is responsible for leading the digital marketing strategy and initiatives of Pega. Our goal is to create world class integration between our digital marketing and selling activities, and this leader is responsible for ensuring that Pega achieves that goal. This involves developing and executing integrated digital programs across Go-To-Market channels and media, overseeing digital client engagement, B2B demand generation initiatives, and driving Pega’s brand visibility in the marketplace, all while ensuring seamless integration with our selling activities.
What You'll Do at Pega:
Strategic Planning and Digital Marketing Roadmap: Develop and lead integrated digital strategies aligned with growth goals. Collaborate with GTM Leadership to enhance digital channels supporting As-a-Service initiatives. Streamline programs, teams, and tech for optimal results.
Lead Digital Channels and Campaigns: Manage multi-channel marketing across search, SEO, paid media, email, and retargeting. Drive engagement to Pega.com and digital experiences for clients, partners, and influencers.
Digital Content and Website Development: Work with creative and product teams to deliver impactful digital content. Oversee content deployment and CRO programs to boost lead generation.
Maximize MarTech: Align CRM and marketing automation with strategic goals. Coordinate with Product leadership to prioritize platform enhancements.
Performance Analytics: Create frameworks to track digital engagement. Use insights to improve marketing and sales performance.
Digital Selling: Support Sales with digital engagement data and GenAI tools. Enable content sharing via self-service landing pages.
Passion for Digital Innovation: Champion innovation and AI experimentation in digital marketing. Promote adoption of new tools and methodologies.
Team Leadership: Mentor digital teams and foster cross-functional collaboration. Build strong agency and vendor partnerships.
Budget Management: Manage digital marketing budget to meet KPIs and maximize ROI.
Stakeholder Collaboration and Partnerships across GTM: Strengthen relationships with internal and external stakeholders to drive digital growth.
Who You Are:
Proven work experience as a VP of Digital Marketing, Marketing Director, or similar senior role in a B2B GTM organization, with at least 8+ years of managerial experience. Track record of effectively partnering and collaborating in the execution of integrated, multi-channel Marketing and Sales programs.
*** This role is a digital marketing role - not a generic marketing role, it is important there you have extensive depth in digital marketing.
- Demonstrated ability to lead digital marketing channel teams in the execution of Marketing and Sales initiatives
- Strong knowledge of digital B2B media and marketing tools and best practices.
- Experiencing leading media campaigns, including optimization across paid media/advertising, search marketing, SEO, inbound digital, and email channels
- Excellent leadership, communication, and project management skills.
- Ability to develop reporting strategies, analyze engagement data, identify strategic insights and make data-driven decisions the drive marketing performance.
- Strategic mindset with the ability to make difficult decisions and prioritize projects effectively
Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our categories of products
- Continuous learning and development opportunities
- An innovative, inclusive, agile, flexible, and fun work environment
- Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes.
Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.
We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.
As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
Labor Condition Applications
GDPR Candidate Privacy Notice
Pegasystems Limited UK Gender Pay Gap Statement
EEO/AA Policy Statement
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency Policy Statement
Your Employee Rights Under the Family and Medical Leave Act
E-Verify Notice
Employee Polygraph Protection Act Rights
Job ID: 22369
Meet Our Team:
This role has 3 days in the Pega office in Waltham MA. The Vice President (VP) of Digital Marketing is responsible for leading the digital marketing strategy and initiatives of Pega. Our goal is to create world class integration between our digital marketing and selling activities, and this leader is responsible for ensuring that Pega achieves that goal. This involves developing and executing integrated digital programs across Go-To-Market channels and media, overseeing digital client engagement, B2B demand generation initiatives, and driving Pega’s brand visibility in the marketplace, all while ensuring seamless integration with our selling activities.
What You'll Do at Pega:
Strategic Planning and Digital Marketing Roadmap: Develop and lead integrated digital strategies aligned with growth goals. Collaborate with GTM Leadership to enhance digital channels supporting As-a-Service initiatives. Streamline programs, teams, and tech for optimal results.
Lead Digital Channels and Campaigns: Manage multi-channel marketing across search, SEO, paid media, email, and retargeting. Drive engagement to Pega.com and digital experiences for clients, partners, and influencers.
Digital Content and Website Development: Work with creative and product teams to deliver impactful digital content. Oversee content deployment and CRO programs to boost lead generation.
Maximize MarTech: Align CRM and marketing automation with strategic goals. Coordinate with Product leadership to prioritize platform enhancements.
Performance Analytics: Create frameworks to track digital engagement. Use insights to improve marketing and sales performance.
Digital Selling: Support Sales with digital engagement data and GenAI tools. Enable content sharing via self-service landing pages.
Passion for Digital Innovation: Champion innovation and AI experimentation in digital marketing. Promote adoption of new tools and methodologies.
Team Leadership: Mentor digital teams and foster cross-functional collaboration. Build strong agency and vendor partnerships.
Budget Management: Manage digital marketing budget to meet KPIs and maximize ROI.
Stakeholder Collaboration and Partnerships across GTM: Strengthen relationships with internal and external stakeholders to drive digital growth.
Who You Are:
Proven work experience as a VP of Digital Marketing, Marketing Director, or similar senior role in a B2B GTM organization, with at least 8+ years of managerial experience. Track record of effectively partnering and collaborating in the execution of integrated, multi-channel Marketing and Sales programs.
*** This role is a digital marketing role - not a generic marketing role, it is important there you have extensive depth in digital marketing.
- Demonstrated ability to lead digital marketing channel teams in the execution of Marketing and Sales initiatives
- Strong knowledge of digital B2B media and marketing tools and best practices.
- Experiencing leading media campaigns, including optimization across paid media/advertising, search marketing, SEO, inbound digital, and email channels
- Excellent leadership, communication, and project management skills.
- Ability to develop reporting strategies, analyze engagement data, identify strategic insights and make data-driven decisions the drive marketing performance.
- Strategic mindset with the ability to make difficult decisions and prioritize projects effectively
Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our categories of products
- Continuous learning and development opportunities
- An innovative, inclusive, agile, flexible, and fun work environment
- Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes.
Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.
We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.
As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
Labor Condition Applications
GDPR Candidate Privacy Notice
Pegasystems Limited UK Gender Pay Gap Statement
EEO/AA Policy Statement
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency Policy Statement
Your Employee Rights Under the Family and Medical Leave Act
E-Verify Notice
Employee Polygraph Protection Act Rights
