Hybrid Media Analyst bei Gritter Francona

We are seeking a detail-oriented and analytical Media Analyst to monitor, measure, and optimize media campaigns across various channels. The ideal candidate will have strong analytical skills, a deep understanding of media platforms (traditional and digital), and the ability to translate data into actionable insights.

Key Responsibilities:

• Monitor and evaluate media coverage across platforms.
• Analyze media performance metrics (e.g., reach, impressions, engagement, CPM, CTR).
• Create regular reports and dashboards summarizing key media metrics and trends.
• Support the planning and execution of media strategies based on analytics and performance.
• Collaborate with media buyers, planners, and marketing teams to inform media placements and budgets.
• Track competitor media activity and benchmark against industry standards.
• Provide insights and recommendations to improve campaign effectiveness.
• Use media monitoring tools and analytics platforms (e.g., Meltwater, Cision, Google Analytics, Sprout Social).
• Stay updated with media trends, tools, and consumer behavior.

Requirements

• 3 years relevant experience
• Bachelors degree
• Experience with Adobe Creative Suite
• Must have a SECRET security clearance at minimum- must be able and willing to upgrade to a Top Secret as soon as possible

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development