Hybrid Media Analyst presso Gritter Francona
Gritter Francona · Albuquerque, Stati Uniti d'America · Hybrid
- Professional
- Ufficio in Albuquerque
We are seeking a detail-oriented and analytical Media Analyst to monitor, measure, and optimize media campaigns across various channels. The ideal candidate will have strong analytical skills, a deep understanding of media platforms (traditional and digital), and the ability to translate data into actionable insights.
Key Responsibilities:
- Monitor and evaluate media coverage across platforms.
- Analyze media performance metrics (e.g., reach, impressions, engagement, CPM, CTR).
- Create regular reports and dashboards summarizing key media metrics and trends.
- Support the planning and execution of media strategies based on analytics and performance.
- Collaborate with media buyers, planners, and marketing teams to inform media placements and budgets.
- Track competitor media activity and benchmark against industry standards.
- Provide insights and recommendations to improve campaign effectiveness.
- Use media monitoring tools and analytics platforms (e.g., Meltwater, Cision, Google Analytics, Sprout Social).
- Stay updated with media trends, tools, and consumer behavior.
Requirements
- 3 years relevant experience
- Bachelors degree
- Experience with Adobe Creative Suite
- Must have a SECRET security clearance at minimum- must be able and willing to upgrade to a Top Secret as soon as possible
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development