Hybrid Marketing & Communications Associate bei VDA, Inc.

VDA is seeking a Marketing & Communications Associate to help drive our marketing strategy, grow brand awareness, and support digital communications. You’ll work across platforms to tell VDA’s story, generate leads, and support our position as a Top 100 Experiential Agency.

Reporting to the Senior Director Client Experience & Strategy, this is a hands-on role ideal for someone organized, creative, and ready to make an immediate impact.

---

Key Responsibilities:

• Manage marketing campaigns to support the lead generation, brand awareness, and client engagement.
• Create content for blogs, social media, case studies, landing pages, and award submissions.
• Maintain and enhance VDA’s website (WordPress) in collaboration with Cre8 Design.
• Run email campaigns and marketing automation through MailChimp.
• Monitor performance metrics using Google Analytics, Yoast, SEMrush, and adjust strategies accordingly.

Manage VDA’s digital presence, including:

Social Media Platforms:

• Facebook
• Instagram/Threads
• LinkedIn

Video Platforms:

• YouTube
• Vimeo

• Oversee domain management tasks via GoDaddy.

Lead award application efforts for:

• Event Marketer
• Inc. Magazine
• Boston Business Journal
• BizBash

Supporting VDA’s recognition as a Top 100 Experiential Agency and showcasing brand partnerships.

• Develop sales tools, including one-pagers, website updates, and collaboration resources to highlight VDA’s capabilities.
• Support internal teams with marketing materials, branded assets, and project communications.
• Manage marketing tasks and workflows using Monday.com.
• Utilize Zapier to streamline automations between platforms like Monday.com and MailChimp.
• Ensure all content follows brand guidelines and reflects VDA’s voice.
• Identify new opportunities to elevate VDA’s brand and industry presence.

Qualifications:

• Bachelor’s degree in marketing, communications, design, or related field, or equivalent experience.
• 2+ years in marketing, communications, or digital content management.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Proficiency across platforms, including:
• MailChimp (email marketing)
• WordPress (website management)
• Google Analytics, Yoast, SEMRush (performance tracking & SEO)
• Monday.com (project management)
• Zapier (platform automations)
• Social Media tools (Facebook, Instagram/Threads, LinkedIn)
• Basic graphic design skills (Photoshop/Canva)
• Self-starter with attention to detail, creativity, and ability to thrive in a fast-paced environment.
• Positive, team-oriented personality with a passion for marketing.