Hybrid Senior Director, Platform Revenue bei My Code Media

About My Code

My Code is a culture media and marketing platform for growth audiences. We help brands decode cultural shifts, develop authentic storytelling, and direct it to the communities and platforms where influence begins. By translating culture for brands—and brands for culture—we connect cultural trends with business outcomes. Our Intelligence Center, in-house creative studio and agency, and distribution network turn deep cultural understanding into measurable impact, enabling brands to grow with purpose, resonance, and results. My Code is majority-owned by Ariel Alternatives LLC's Project Black, which aims to scale businesses to serve as suppliers-of-choice to Fortune 500 companies. For more information, please visit www.mycodemedia.com.

About the Role:

My Code is seeking a well-rounded Senior Director, Platform Revenue to lead and grow our programmatic and indirect revenue business across our Owned & Operated web properties and premium publisher network. The ideal candidate will bring deep expertise in digital advertising and ad tech including SSPs, DSPs, exchanges, and ad servers, as well as, a strong analytical mindset and a track record of managing high-value partnerships. You will oversee a team driving platform monetization, while collaborating cross-functionally to optimize yield, enhance ad product strategy, and scale revenue. This is a unique opportunity to join a fast-growing company and gain front-line exposure to some of the most innovative digital advertising technologies in the market.

Responsibilities:

• Manage and grow relationships with key platform revenue partners (SSPs, DSPs, exchanges, networks) to maximize yield across My Code’s ad stack.
• Lead a team responsible for platform monetization strategy and operations, including PMP optimization, pre-bid stack management, and partner relationships.
• Collaborate with the sales team, ad agencies, and brand clients to grow private marketplace (PMP, PG) deals and promote My Code’s supply offering.
• Identify and deepen under-leveraged revenue partnerships across the platform ecosystem.
• Drive programmatic strategy and product development, including pricing, ad formats, and internal process improvements.
• Define and evolve best practices across My Code’s ad tech platforms and data monetization initiatives.
• Build and refine processes for programmatic operations, including deal setup, live optimizations, and supply yield management.
• Support emerging media strategies across CTV, audio, and curation platforms.
• Partner with the publisher team to ensure proper ad tech implementation and ongoing operational excellence.

Qualifications:

• Bachelor’s degree required; ideally in Business, Marketing, or a quantitative field (e.g., Economics, Mathematics, Engineering, Statistics, Computer Science).
• 7–10 years of experience in digital media, ad tech, or publishing, with a focus on programmatic revenue, yield optimization, or platform operations.
• Proven experience managing partnerships in the SSP/DSP ecosystem, with established industry relationships.
• Deep familiarity with Google Ad Manager (GAM/DFP), AdX, and managing comprehensive ad stacks.
• Advanced proficiency in Excel (VLOOKUPs, Pivot Tables, SUMIFs, etc.) and comfort analyzing multi-source data to inform decisions.
• Strong understanding of brand-focused KPIs (CPM, CPC, CPI, CPCV) and hands-on experience managing day-to-day partner communication.
• Experience with ad tech platforms such as ad servers, SSPs, DSPs, DMPs—and a willingness to quickly learn new technologies.
• Familiarity with a variety of ad formats including display, video, mobile, native, audio, and CTV.
• Strong problem-solving skills, adaptability in a fast-paced environment, and a collaborative mindset.
• Passion for building great teams and a desire to contribute to a mission-driven, high-growth company.
• Basic knowledge of web technologies (HTML, CSS, JavaScript), is a plus.
• Advocate for diversity, equity, and inclusion both internally and externally.
• Be a leader and embrace our team’s core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big.

The anticipated base salary range for this position is $165,000 to $185,000. The salary and bonus structure are determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.