Hybrid Global Category Manager (Root (LU), CH) bei Geistlich Pharma International - Geistlich Pharma AG
Geistlich Pharma International - Geistlich Pharma AG · Root, Schweiz · Hybrid
- Senior
- Optionales Büro in Root
As Global Category Manager you will lead the early stages of the product life cycle—from customer-driven ideation to strategic product development. Your role bridges market insights, product positioning, and multibrand strategies to ensure alignment with business goals. If you’re a strategic thinker with a passion for innovation and cross-functional collaboration, this is your opportunity to make a global impact.
Tasks
- Leading upstream marketing activities from ideation to product launch.
- Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach.
- Supporting market research to uncover customer insights, pain points, and competitive dynamics.
- Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.
- Managing the product roadmap and lifecycle to ensure timely development and market introduction.
- Developing compelling value propositions, unique selling points (USPs), and product claims.
- Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals.
- Engaging directly with clinicians to test prototypes and gather feedback for product development.
Qualifications
- Proven, in-depth experience in developing marketing concepts and strategies
- 5–10 years of experience as a Category Manager or Product Manager, preferably in the dental and/or medical device industry.
- Proven success in B2B environments, with a solid understanding of indirect sales channels and distributor networks.
- A master’s degree in marketing, Business Administration, or a related field relevant to the dental sector.
- Excellent communication and persuasion skills; proactive and confident in driving initiatives.
- Strong relationship-building abilities and resilience in overcoming challenges.
- An open-minded, innovation-driven, and highly self-motivated personality.
- Fluent in English; proficiency in German or other languages is a plus.
