Hybrid Associate Director of Relationship Marketing & Analytics bei BROOKLYN ACADEMY OF MUSIC INC

Description

Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

The Associate Director of Relationship Marketing & Analytics will help lead BAM’s efforts to cultivate an engaged, diverse, and loyal audience for its performing arts, film, family, and community programs by overseeing database marketing (direct mail and email), data analytics, and audience research. Develop, test, and continually improve direct marketing efforts including segmentation, targeting, campaign design and execution to serve audience needs and achieve institution’s goals. Leverage data analysis to optimize sales and revenue while maintaining nonprofit mission of accessibility by supporting the Director of Marketing Operations with ticket pricing and discounting decisions as well as ticket and revenue projections, forecasts, and sales pacing and risk analyses. Act as a steward of data and information supporting the broader marketing team’s ability to craft effective strategies and make data-informed decisions. With the Director of Marketing, oversee efforts to evaluate our work across the division by establishing team KPIs and monitoring progress toward division targets. The ideal candidate will be the organization’s go-to resource for data related to audience, ticket sales, and revenue; prepares analysis and provides data insights for marketing and other divisions and, on occasion, for the Board of Directors.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

Relationship Marketing:

• Oversee the organization’s relationship marketing program with the goal of increasing engagement, seeding loyalty, and achieving the organization’s sales and revenue goals in the most cost-effective way possible. Craft and implement strategies for customer acquisition, activation, retention, and winback marketing through CRM segmentation, analysis, and database exploitation.
• Oversee BAM’s direct mail and email marketing campaigns. Plan and implement email automations as part of overall customer strategy.  Systematically implement, measure, and improve email and direct mail performance metrics.
• Working closely with the Marketing Director and Marketing Managers, managing list trades with other cultural organizations and field list rental requests.

Data Analytics:

• Use data analysis to optimize revenue while maintaining nonprofit mission of accessibility. This includes identifying customer behavior trends and historical sales patterns to inform pricing, dynamic pricing decisions, and discounting strategies as well as to inform revenue projections and forecasts. Provide regular sales trends analysis, risk analysis, and other reports.
• Support advertising and promotions strategy and tactical planning by providing data analysis to assist with key decision making. Provide the appropriate CRM lists to support digital advertising campaigns. Propose efficiencies and new initiatives across marketing channels to ensure that campaigns are coordinated, customer-focused and grounded in research and audience data.
• Support Marketing division leadership by formalizing KPIs and tracking results against projections; prepare statistics for leadership reports, board meetings and other purposes.

Data Management:

• Serve as Tessitura and Power BI expert and business owner, supporting marketing and development colleagues with segmentation strategy, list extractions, and database insights. Train staff on list extractions, the use of dashboards, reports, and other Tessitura and data operations processes.
• Manage existing data systems and platforms, optimizing them each year, to ensure the institution has access to the data it needs to make decisions. Liaise as appropriate with IT/IS to ensure the optimal functioning of all our data tools.
• Support the institution’s efforts to learn more about audience needs, motivations, and behaviors through data analysis, surveys, and other research either internally or in conjunction with outside vendors. Present findings to stakeholders across the organization including on occasion, the Board.
• Manage and participate in additional cross-functional data-centric projects as necessary.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business, Data Analytics, or a related field; Master’s degree a plus.
• Minimum 6–8 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
• Proven experience managing direct marketing programs (email and direct mail) and developing customer lifecycle strategies (acquisition, retention, winback).
• Proficient in CRM and ticketing/database systems—experience with Tessitura highly preferred.
• Strong analytical skills and advanced proficiency with Microsoft Excel, Power BI, or other business intelligence/data visualization tools.
• Working knowledge of email platforms (e.g., Prospect2, WordFly, Mailchimp, etc.) and marketing automation best practices.
• Experience with data segmentation, A/B testing, revenue forecasting, dynamic pricing strategies and CRM targeting for paid media.
• Ability to translate complex data into actionable insights and compelling reports for multiple audiences including senior leadership and the Board.
• Demonstrated success in using data analysis to drive revenue growth while maintaining mission-aligned goals like accessibility.
• Experience establishing KPIs, tracking marketing performance, and optimizing campaigns based on measurable outcomes.
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment.
• Experience leading cross-functional initiatives and collaborating with departments such as Development, IT, and Programming.
• Proven ability to mentor and train team members on tools, processes, and analytical thinking.
• Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders.
• A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies.
• Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base.
• Demonstrated commitment to anti-oppression.
• Committed to supporting and advancing a diverse team.
• Experienced in DEI concepts, programs, and initiatives.

Compensation: The salary for this role is $83K.  This role is represented by Local 2110 and will be paid in accordance with the BAM/UAW Local 2110 Collective Bargaining Agreement. This position is full-time, exempt, and eligible for benefits. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming. 

Working conditions: Administrative Work (Category 1):

• The employee sits most of the time yet may occasionally move around the office, uses fingers and hands, engages in frequent oral communication, and has close visual acuity to perform activities such as viewing a computer and preparation of data and figures.
• Hybrid Schedule

Application Instructions: Must complete an online application through BAM's website  - no phone calls, emails or walk-ins, please. 

Internal Applicants must apply through BAM's website 

Employees must meet all of the following criteria to be considered for an interview: 

• Completed at least 1 year of continuous, active service in current position. (Positions excluded include, but are not limited to, temporary assignments, and probationary employees) 
• Meet the experience and skills requirements as outlined in the job post 
• Be employed in the current position for at least one year 
• Performed in a satisfactory manner without any corrective actions in the last 12 months 

Brooklyn Academy of Music is an Equal Opportunity Employer. BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms. Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege. The Marketing division supports and continues to take part in this process.