Homeoffice PPC and Google Ads Specialist bei Second Mile

Job Description

If this is the project for you, you’ll have the opportunity to oversee a number of digital lead generation campaigns. You’ll be the subject matter expert when it comes to campaign performance and digital advertising strategies. You would be working hand-in-hand with a great team like our Chief Solutions Officer, Account Strategists, business development team, and more.

A successful contractor for this role must have deep knowledge and expertise of advertising platforms (LinkedIn, Google, Meta, TikTok, etc.) including campaign creation, optimization, budget management, and analytics. They’d also be a go-getter who leads through empathy and sets clear expectations.

Responsibilities:

• Create campaigns across multiple platforms (ex: Google Adwords, Bing Ads, LinkedIn, Meta, YouTube, TikTok, etc.) with the goal of achieving maximum ROI

• Monitor campaigns closely in order to quickly adjust bids or budgets based on performance

• Analyze data to identify trends, opportunities, pains points and make recommendations accordingly

• Develop creative strategies that align with company goals

• Optimize keyword bid strategies for highest ROI in search campaigns

• Provide detailed monthly reports with analysis of key performance metrics

Requirements:

• North American based and fluent in English

• Proven experience creating successful PPC and Google Ads campaigns

• Exceptional knowledge of platform tools such as AdWords, Analytics, & Meta

• Ability to think creatively about different campaigns objectives and strategies

• Strong analytical skills with ability to problem solve

• Excellent communication skills

BONUS POINTS:

• Experience with B2B lead generation campaigns

• Experience with ClickUp and Slack

• Client-facing and account management experience