Senior Events Marketing Manager (AMERS) bei SugarCRM

Impact You Will Make in the Role:

• Plan and host virtual and in-person events to create net-new sales opportunities, accelerate pipeline, and deepen partner and customer relationships.
• Lead annual event strategy planning, including thematic development, and cross-functional KPIs aligned to pipeline and revenue targets.
• Partner with internal stakeholders (marketing, sales, SDRs, customer success, product, brand, and GTM teams) to ideate, select, and execute Industry Tradeshows, VIP Events, Field Events, Webinars, and support regional Partner and Customer Events.
• Manage all aspects of event execution including planning, budgeting, logistics, vendor and contract management, creative direction, speaker coordination, and on-site execution.
• Design and implement immersive event activations that align brand storytelling with impactful customer experiences.
• Launch innovative event formats such as executive forums, CX workshops, micro-dinners, and private salons to expand executive engagement.
• Maintain a master event calendar in partnership with GTM and key stakeholders to ensure market alignment and resource coordination.
• Source and negotiate venues, and design programs for VIP experiences such as executive dinners, summits, and partner events.
• Evaluate trade association event and webinar opportunities
• Lead executive briefing prep and post-event communications including run-of-show, talking points, and strategic debriefs.
• Develop and maintain standard operating procedures, playbooks, and training resources to scale internal event processes and ensure alignment across teams.
• Track and optimize the full event funnel—from promotion through follow-up—to improve conversion rates and performance.
• Establish a robust reporting framework to measure event success across the funnel (e.g. pipeline generated/influenced, ROI) and deliver post-event readouts.
• Evaluate event ROI and recommend budget reallocations based on performance.
• Collaborate with Marketing Operations on lead capture systems and event tech stack to ensure clean data and effective lead routing.

What You Will Bring:

• 5+ years of experience planning, executing, and measuring events and integrated marketing programs of varying sizes and complexity
• 2+ years of demand generation experience in high-growth B2B SaaS environments; experience in Manufacturing, Wholesale, or Distribution verticals is strongly preferred
• 2+ years of hands-on experience with marketing automation platforms and CRM systems as a user
• Proven ability to manage multiple marketing initiatives simultaneously, from concept through execution
• Strong analytical mindset with the ability to derive actionable insights from performance metrics and optimize accordingly
• Previous experience creating virtual and in person events to support ABM motions and campaigns is preferred.
• Prior experience in startup environments is a plus
• Proficiency in using project management tools to drive timely and coordinated execution
• Exceptional attention to detail with a consistent track record of accuracy in project planning and execution
• Strategic thinker and natural problem-solver who can navigate both tactical execution and big-picture alignment
• Self-starter with a proactive, solution-oriented mindset who thrives in ambiguous, fast-moving environments
• Collaborative, high-energy team player with a growth mindset and ability to adapt quickly
• Willingness and ability to travel as needed for in-person events and key meetings