Hybrid Vice President, Marketing bei Unifocus

Description

Unifocus is an integrated workforce management software platform offering intelligent automation for daily  work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling &  labour management, and time & attendance built for the hospitality market and other dynamic scheduling  environment. 

We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite.  Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker  Collection etc. We are a small but growing team, and you'll have opportunities to express yourself and make  meaningful contributions to our products and the company. 

Visit https://www.unifocus.com for more details. 

About the job: 

Lead the development and execution of Unifocus’ global marketing strategy. The head of marketing will  play a critical leadership role in brand positioning, demand generation, product marketing, customer  marketing, and communications, with a strong focus on measurable outcomes aligned to business goals.  This role will be pivotal in scaling our presence in existing and new markets.

What will you do? 

• Define and execute a comprehensive global marketing strategy aligned with Unifocus’ growth and  revenue goals. 

• Develop and lead the go-to-market (GTM) approach for product launches, strategic partnerships,  and customer campaigns. 

• Own brand strategy and ensure consistent messaging across all touchpoints and channels. 

• Lead and scale a high-performing marketing team, including demand generation, content, digital,  product marketing, and events. 

• Collaborate cross-functionally with Sales, Product, Customer Success, and HR to ensure unified  customer and brand experiences. 

• Partner with Sales to align marketing-qualified leads with revenue-generating opportunities. 

• Develop integrated marketing campaigns to drive pipeline and conversion through inbound and  outbound strategies. 

• Oversee the use of marketing automation, CRM tools (e.g., HubSpot/Salesforce), and analytics to  measure campaign performance. 

• Optimize ROI on marketing spend, with a focus on CAC, LTV, and funnel conversion metrics. 

• Craft compelling product positioning, value propositions, and messaging that resonate with target  personas. 

• Partner with Product Management to support roadmap communications, user adoption, and  customer advocacy. 

• Lead customer reference programs, case studies, testimonials, and loyalty initiatives. 

• Serve as the brand steward, ensuring strong identity, awareness, and thought leadership in core  and emerging markets. 

We are looking for: 

• 10+ years of progressive marketing leadership, with 5+ years in leadership roles. 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 

• Background in B2B SaaS marketing, preferably within HR tech, workforce management, or enterprise  software. 

• Executive presence and strategic mindset with strong analytical and operational execution. 

• Hands-on expertise in demand generation, digital marketing, and brand building. 

• Strong communication and stakeholder management skills, including experience reporting to Clevel executives and boards. 

The Unifocus experience: 

Our Culture Statement: Thriving Together, Achieving Greatness 

To support our culture mission, we have four core culture values of Unite, Inspire, Empower, and Excel. Each  value representing a set of key traits that define how we live and breathe our culture every day. We UNITE globally, combining our diverse talents, perspectives, and expertise. With professionalism and a  touch of fun, we INSPIRE and EMPOWER each other to EXCEL. Together, we deliver exceptional value,  challenge norms, and leave a lasting impact within the hospitality industry. 

In addition to a competitive salary, we offer: 

• Health insurance 

• Paid time off 

• A hybrid environment that promotes a healthy work-life balance  

• Parental leave 

• Professional development assistance 

• Referral program