Hybrid Sr. Manager, CRM - CONTRACT bei Rakuten

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Collective Voice is on a mission is to build a community where everyone is empowered to embrace their individual style. Now we’re taking strides to welcome more people to our community than ever before. We’re on a fast-growth path to launch onto new platforms, introduce new features for inspiration and curation, and help creators engage and monetize their audiences. Collective Voice's people come from a wide range of background and work styles, but we are unified by our passion for creating a great shopping experience for everyone. Read on for open roles in all career levels and disciplines in great locations like San Francisco, New York, Beloit (WI), Toronto and London (as well as many that can be virtual).

Job Summary:
This 6-month contract role is focused on driving customer retention and engagement through strategic lifecycle marketing.

Key Responsibilities:

Develop and Execute Strategy

• Build and implement personalized lifecycle marketing strategies across email, push, in-app, and blog channels.
• Own monthly messaging calendars and quarterly planning for creator communications.

Campaign Management

• Create and optimize automated, segmented campaigns using lifecycle stages and behavioral insights.
• Conduct A/B tests and performance analysis to continuously improve engagement and conversion rates.

Cross-Functional Collaboration

• Work closely with Analytics (attribution, segmentation), UX (journey mapping), Sales & BD (inventory alignment), and Product Marketing (feature alignment and messaging).
• Provide QA for all marketing messages and ensure messaging consistency across channels.

Operational & Technical Oversight

• Identify and resolve targeting or messaging conflicts.
• Recommend CRM and data tooling enhancements to Product and Engineering.
• Stay current on email deliverability and CRM best practices.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 

• CRM, email and retention experience with demonstrated experience in audience segmentation, and building, deploying and optimizing campaigns.
• Experience working in DTC/B2C and/or B2B a must; retail fashion marketing experience a plus.
• Must have extensive knowledge of CRM platform capabilities and service providers.
• Experience using data to develop, measure, and optimize marketing strategies to drive customer demand.
• Ability to independently manage multiple ongoing projects in a fast-paced, deadline-driven environment.
• Growth mindset, passion for bringing creativity to the direct-to-consumer marketing process.
• Exceptional written and verbal communication skills.
• Excellent organizational skills with a good sense of prioritization.
• Positive attitude and willingness to jump in on all kinds of projects, sometimes outside of normal day-to-day work.
   

Minimum Requirements:

• Bachelor's Degree Required
• 5+ years digital marketing experience with campaign analysis and optimization

t the time of posting, Rakuten expects the hourly rate for this role will be between $50-$60 per hr. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. 

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.