Hybrid Marketing Analyst bei Frost Bank

Job Description

It’s about creating and championing big ideas.

Do you have a knack for paying attention to all the small details? Do you like working in a behind the scenes environment and have a goal-oriented mindset? Are you passionate about creating brand awareness? If so, being a Marketing Analyst with Frost could be for you.

At Frost, it’s about more than a job. It’s about having a flourishing career where you can thrive, both in and out of work. At Frost, we’re committed to fostering an environment that reflects our values and encourages team members to be the best they can be. In joining our adaptable, integrity-driven team, you’ll become part of Frost’s over 150-year legacy of providing unparalleled banking services.

Who you are:

As a Marketing Analyst, you are our data master, always searching for new data to analyze and understand. In this role, you will consolidate marketing data to establish an internal system that makes it available for insight and analysis. You are our Frost champion, presenting findings and recommending strategies, and you love critical thinking and collaboration. You welcome a challenge and will strive to contentiously grow brand awareness with integrity, caring and excellence in mind. 

What you’ll do:

• Consolidate all marketing data from multiple sources to establish an internal system that makes all inside and outside data available for insight and analysis

• Make recommendations on where Frost needs to augment its technology to enable a full view of all marketing aspects

• Present technical findings in an easily understandable way to senior management in order to recommend strategy shifts for marketing initiatives

• Develop a management and reporting system to maintain accountability in marketing department communications

• Create regular reports and dashboards to communicate marketing performance to stakeholders

• Identify and report on key insights and recommendations for campaign optimization

• Collaborate with the marketing team to provide data-driven insights for the development of marketing strategies and campaigns

• Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes

What you’ll need:

• Bachelor’s degree in relevant field or equivalent work experience

• 4+ years of experience in data analytics

• Ability to work independently and exercise discretion in ambiguous situations

• Proven experience in marketing analysis or a related analytical role

• Demonstrated ability communicating complex topics to audiences

• Excellent communication skills to present findings and insights to non-technical stakeholders

• Knowledge of digital marketing channels, SEO, SEM, and social media

• Demonstrated Proficiency in Google Analytics, Microsoft Excel, Tableau, SQL, and other marketing tools

Additional Preferred Skills:

• Experience using data cloud and marketing cloud tools (e.g., Salesforce, Treasure Data, Segment, etc.)

• Demonstrated proficiency with Python or similar languages

• 2+ years of experience in data analytics directly related to consumer marketing

Frost Benefits:

At Frost, we care about your health, your family, and your future and strive to have our benefits reflect that. This includes:  

• Medical, dental, vision, long-term disability, and life insurance

• 401(k) matching

• Generous holiday and paid time off schedule

• Tuition reimbursement

• Extensive health and wellness programs, including our Employee Assistance Program

• Referral bonus program + more!

Since 1868, Frost has dedicated their expertise to provide exceptional banking, investment, and insurance services to businesses and individuals throughout Texas. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction. At Frost, it’s about being part of something bigger. If this sounds like you, we encourage you to apply and see what’s possible at Frost.