Hybrid Marketing Associate bei Skowhegan Savings Bank

Description

Skowhegan Savings Bank seeks an individual to join our Marketing team as a Marketing Associate. This is a full-time position based out of our Main Office in Skowhegan. This position is hybrid, with the expectation of being in the office a minimum of 3 days per week.

Position Summary:

The Marketing Associate will focus on data collection, reporting, and applying creative marketing strategies to support the bank’s growth initiatives. This individual will analyze marketing data to uncover opportunities for increasing revenue within the existing customer base. In collaboration with the Marketing team and various business lines, the Marketing Associate will help develop and execute targeted campaigns aimed at generating new business, enhancing customer engagement, and expanding wallet share. This role will also assist in monitoring and maintaining the Customer Relationship Management (CRM) system, serving as the Marketing team’s data specialist to ensure data accuracy, consistency, and actionable insights.

Duties and Responsibilities:

• Work closely with the VP of CX, Marketing team and business lines to proactively identify revenue opportunities within customer data.
• Assist in coordination of marketing campaigns to tap into identified revenue potential.
• Develop, maintain and create reporting dashboards, merging data from CRM, legacy bank systems, and marketing tech stack.
• Proactively act as a resource for the marketing team in the gathering and processing of data, idea generation and creation of content.
• Uncover business insights, analyze large amounts of data, and effectively reduce complexity to make actionable recommendations.
• Assist in the overall day to day operations of the CRM system and other back-end and front-end applications.
• Contribute to the development of new processes, track and measure progress and manage work-flows within CRM system.
• Support efforts to streamline data across multiple software platforms and enhance data hygiene and quality.
• Collaborate as a resource for staff in regards to CRM system, including one on one coaching on CRM usage.
• Assist Marketing Team with videography projects.
• Provide support in the creation of video content for the Marketing team.
• Ensure timely and accurate completion of tasks in alignment with internal service level agreements (SLAs), consistently meeting or exceeding performance benchmarks.
• Assumes additional responsibilities as assigned.

Requirements

Education and Experience:

• Associates or Bachelor’s degree preferred or at least 2 years of marketing or data analysis experience.
• General knowledge of CRM systems and application support.
• Prior Marketing experience preferred

Skills and Abilities:

• Passionate about gathering and analyzing data, creating dashboards tracking and reporting key business metrics.
• Proficient in all aspects of Marketing, including digital, video, audio and print content.
• Ability to identify untapped revenue potential.
• Enjoys collaborating across multiple business lines and supporting others as marketing data expert.
• Results oriented with the ability to move quickly and easily between idea, strategy, data collection and execution.
• Demonstrated knowledge of data analysis, sales, customer service, and CRM systems.
• Report writing capabilities.
• Strong and effective communication skills, both oral and written.
• Excellent relationship and customer service skills.
• Ability to present and sell concepts and ideas
• Strong analytic and critical thinking skills.
• Excellent organizational skills and attention to detail.
• Proficient computer skills, including MS Office suite.
• Ability to handle multiple projects, be agile and meet deadlines.

Working Conditions:

• General office environment, in office a minimum of 3 days per week.
• Physical surroundings are generally pleasant and comfortable
• Moderate lifting (to 35 lbs.) required. Moderate reaching, walking, sitting and standing required.