Hybrid Contractor, Marketing Specialist Contractor, Marketing Specialist with verification
Cactus Communications · nan, · Hybrid
About the job
Overview
CACTUS is a remote-first organisation and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events (When the position does not require travel to home office/client site). However, given the business requirements of this role, you are expected to frequently travel to our Mumbai office/location office (For positions which require travel to office/client site).
Overview:
We are looking for a Marketing Specialist for Editage Digital Media Solutions who can work with us on a contractual basis.
About us:
Editage- Digital Media Solutions works with scientists, universities, organizations, societies, and publishers across more than 150 accounts from around the world. We work with different stakeholders of the scientific landscape to visualize and disseminate their work. Through our content writing and design services, we convert complex scientific ideas into engaging content and visuals tailored to different audiences. Our marketing team creates strategies and disseminates the collateral, helping client achieve their science communication goals.
Responsibilities
CACTUS is a company powered by its inclusive community spirit. We're a melting pot of perspectives, breaking down barriers between different styles of thought to democratise access to scientific knowledge.
At CACTUS, there's opportunity for growth around every corner. You are encouraged to experiment, challenge yourself, stretch your capabilities, and take risks. If you are interested in building products that move innovation forward, then a career with us will sound like your jam. At CACTUS, you’ll discover the true extent of what’s possible through AI, have the autonomy to shape your career, embrace an accelerate-from-anywhere lifestyle, and make an impact.
At the heart of everything are our researchers - we help enable their success, and every move we make is about creating a positive impact in the world of science.
Together we,
Power research. Empower people.
About CACTUS
Established in 2002, Cactus Communications (cactusglobal.com) is a leading science communication and technology company. It specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. CACTUS also offers medical communications under its brand Cactus Life Sciences. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Awards and Recognition
CACTUS is a remote-first organisation and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events (When the position does not require travel to home office/client site). However, given the business requirements of this role, you are expected to frequently travel to our Mumbai office/location office (For positions which require travel to office/client site).
Overview:
We are looking for a Marketing Specialist for Editage Digital Media Solutions who can work with us on a contractual basis.
About us:
Editage- Digital Media Solutions works with scientists, universities, organizations, societies, and publishers across more than 150 accounts from around the world. We work with different stakeholders of the scientific landscape to visualize and disseminate their work. Through our content writing and design services, we convert complex scientific ideas into engaging content and visuals tailored to different audiences. Our marketing team creates strategies and disseminates the collateral, helping client achieve their science communication goals.
Responsibilities
- Distributing press releases, news stories, and other collateral on newswire platforms like EurekAlert!, PR Newswire, AlphaGalileo, etc. or through pitching to journalists directly (earned media distribution).
- Creating media distribution reports (monthly, quarterly, annual) that capture the impact created by our marketing campaigns (media coverage received, top platforms that covered the news, readership garnered, etc.)
- Executing organic and paid promotion campaigns on behalf of our clients on LinkedIn, X, Facebook, Instagram, YouTube, etc. as well as pay-per-click campaigns through Google Ads. Ensuring timely & error-free execution of the campaign.
- Managing email marketing, Digital PR and SEO campaigns and Online Reputation Management.
- Creating campaign impact reports (monthly, quarterly, annual) that capture the impact created by our digital/social media campaigns (follower increase, impressions, engagements, link clicks, etc.)
- Timely coordination with Point of Contacts (PoCs) to ensure timely budget allocation for campaigns, monitor ongoing campaign spends, and maintain records of expenditures across various accounts and campaigns.
- Chalking out a marketing strategy that would best serve the client based on their needs and budget (predominantly: news media + social media solutions) while also creating proposals and media plans.
- Addressing marketing-related inquiries from clients and managers, providing strategic insights for optimal client plans, assisting in scoping projects and timelines, and liaising with international PR partners and vendors as needed.
- From time to time, you might need to manage and execute special campaigns- e.g. lead generation, email promotion, local PPC campaigns in the East markets, etc. This will require you to collaborate with external agencies to execute the campaign end to end.
- Graduate degree in Marketing and Advertising (scientific background is an added advantage).
- 2+ years of experience in digital media marketing with hands-on experience in executing digital & social media campaigns + impact reporting.
- You will be given in-depth orientation and training before assuming the position.
- Knowledge or experience with managing some of the following platforms: EurekAlert, PR Newswire, EIN Presswire, LinkedIn, X (Twitter), Facebook, Instagram, YouTube, Spotify.
- Knowledge or experience with some of the following tools or similar: Semrush, Meltwater, Muckrack, Hootsuite, Google Analytics, etc.
- Good understanding of news and social media marketing, SEO, Email Marketing, ORM, SEM and other digital modes of promotion and metrics to measure impact. Specifically, understanding of digital media promotion in academia. Knowledge of Public Relations would be an added advantage.
- Strong communication skills to engage effectively with journalists, vendors, and PR partners, coupled with a customer-focused mindset that prioritizes understanding client perspectives when delivering solutions.
- Openness to learning and adaptability, demonstrating a can-do attitude towards change and continuous improvement.
CACTUS is a company powered by its inclusive community spirit. We're a melting pot of perspectives, breaking down barriers between different styles of thought to democratise access to scientific knowledge.
At CACTUS, there's opportunity for growth around every corner. You are encouraged to experiment, challenge yourself, stretch your capabilities, and take risks. If you are interested in building products that move innovation forward, then a career with us will sound like your jam. At CACTUS, you’ll discover the true extent of what’s possible through AI, have the autonomy to shape your career, embrace an accelerate-from-anywhere lifestyle, and make an impact.
At the heart of everything are our researchers - we help enable their success, and every move we make is about creating a positive impact in the world of science.
Together we,
Power research. Empower people.
About CACTUS
Established in 2002, Cactus Communications (cactusglobal.com) is a leading science communication and technology company. It specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. CACTUS also offers medical communications under its brand Cactus Life Sciences. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Awards and Recognition
- Cactus Communications has consistently ranked among the top 20 on the global list of the Top 100 Companies for Telecommute Jobs since 2016.
- Recognised as ‘Employers of the Future’ two years in a row in 2023 and 2022, in a study by LeadUp Universe, Fortune India and Work Universe
- Recognised as One of India’s Top 100 best Workplaces for Women by Great Place To Work® in 2022
- Winner of ‘Best Innovation Leveraging AI Services’ at AWS AI Conclave 2022
- Recognized as one of the Best Companies for Millennials 2019 by Times Ascent and Learning & Organisation Development Roundtable
- Emerged as one of India’s Top 10 Safe Workplaces for Women in a survey conducted by Rainmaker in 2019
- Ranked #1 among India’s Great Mid-Size Workplaces by Great Place to Work® Institute in 2017
