About the job
Want to join a company set for explosive growth in the red-hot cloud industry? Would you like to join our journey of never becoming yet another cloud provider?
UpCloud is looking for a Senior Content Marketing Manager to join our global team in our Helsinki office or from a remote location.
As the Sr. Content Marketing Manager, you will be responsible for developing a content “factory” and a social media strategy. You will align both with our business goals and the broader marketing plan. You will be hands-on, leading by example, producing high-quality content such as blog posts, success stories, videos and social media updates by yourself and with the help of contractors, and ensuring a consistent brand voice across all channels. You will work closely with various teams, including Product, Sales, and the Growth Marketing Team, to create content that educates, engages, and converts our target audience.
Your Challenges:
Strategy Development and Execution:
- Develop and implement a comprehensive content marketing and social media strategy aligned with business goals.
- Identify key themes and topics to drive engagement and support customer journey stages.
Content Creation and Management:
- Produce a variety of content types, including blogs, whitepapers, social media posts, case studies, videos, webinars, and more.
- Oversee the editorial calendar to ensure timely production and publication.
- Ensure all content is SEO-optimized and aligned with best practices.
Team Leadership and Collaboration:
- Lead and mentor a small team of freelancers.
- Collaborate closely with other marketing functions, product, sales, and customer success teams to understand customer needs and create relevant content.
Performance Measurement and Optimization:
- Set KPIs and metrics for content performance and regularly report on progress.
- Use analytics and feedback to refine content strategies and tactics for continuous improvement.
Brand Voice and Storytelling:
- Maintain a consistent brand voice and ensure all content adheres to brand guidelines.
- Drive storytelling initiatives to humanize the brand and connect emotionally with the audience.
Job requirements:
- 5+ years of experience in content marketing, preferably in a tech or SaaS environment. Domain knowledge would be a big plus.
- Demonstrated success in creating and executing a content strategy.
- Excellent writing and editing skills, with a strong portfolio of published work.
- Proficient in content management systems, SEO best practices, and analytics tools.
- Strong leadership skills and experience managing a team.
- Ability to multitask, prioritize, and manage time effectively.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Why join UpCloud?
UpCloud is in a really exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference with your own two hands!
With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.
“You get to join an ambitious team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.”
– Manuel Heilmann, CCO, UpCloud
