Remote Paid Acquisition Manager

Paid Acquisition Manager

About Phrase

Phrase is the world's most comprehensive localization platform, renowned for automating, managing, and translating content to foster deeper customer connections and accelerate global business growth. Trusted by industry leaders like Uber, Shopify, and Volkswagen, Phrase is transforming how businesses engage with their audiences across languages and cultures.

Role Overview

As a Paid Acquisition Manager at Phrase, you will be at the forefront of driving our paid acquisition strategy, optimising campaigns, and maximising ROI across various channels. Reporting to the Global Head of Demand Generation, your strategic vision and hands-on expertise will be pivotal in generating high-quality sales opportunities and accelerating our growth.

Key Responsibilities

• Campaign Strategy : Develop and execute a comprehensive paid acquisition strategy that aligns with business goals and drives quality sales opportunities from our target ICP.
• Channel Management : Review, plan, build, launch and optimise all campaigns across multiple channels, including Google Ads, LinkedIn, Facebook, and any other relevant platforms.
• Performance Analysis : Analyse campaign performance daily using data-driven insights to continuously improve performance and revenue for paid.
• Budget Management : Efficiently manage and allocate budgets to maximise the effectiveness of our paid media spend.
• Collaboration : Work closely with the broader marketing, sales, and product teams to ensure alignment on campaign objectives and messaging.
• A/B Testing : Design and implement A/B tests to optimise ad creatives, landing pages, and audience targeting.
• Reporting : Provide regular performance reports, highlighting key metrics, insights, and actionable recommendations for improvement.
• Stay Current : Keep up-to-date with the latest trends and best practices in paid acquisition to maintain a competitive edge.

Key Requirements

• 5+ years demonstrable hands-on experience in structuring, managing and optimising global paid acquisition campaigns, preferably in a tech or SaaS environment targeting Enterprise clients.
• The ability to see beyond clicks, to craft your strategy around leads that result in opportunities and revenue from our ICP.
• Experience in developing campaigns that support long-term demand generation, targeting an Enterprise audience
• A keen interest in CRO and the constant pursuit of marginal improvements to your process
• Expertise in all paid media platforms and tools, such as Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager and analytics software.
• The ability to craft successful landing page and ad copy will be advantageous
• Excellent project management and organisational skills.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Strong communication and interpersonal skills. The ability to understand complex data and display and articulate it to all organizational levels

What you'll get:

• Work experience in a successful and growing global SaaS company
• Be part of an international team of 300+ in Europe, Japan, and the Americas
• Expert colleagues in their field who are determined to build the best localization platform on the market
• An agile work environment, where it is encouraged to take smart risks
• Take part in a culture full of trust, support and loyalty, where respectful and open feedback is valued
• A positive, open-minded, and innovative atmosphere. Support in your professional development and personal career goals

What's on top:

• 4 Company holidays additional to your regular holidays (1 day per quarter where the entire company is off to celebrate our achievements
• Your birthday off because it is important to celebrate you as well
• 2 Giveback days where you can support the local community, volunteer and/or take part in charity events and activities
• Learning and development through Phrase learning and a personal ChatGPT Professional user licence
• Modern technical setup and latest software
• Professional and extensive onboarding
• Flexible working hours and home office options
• Additional local benefits depending on the entity you're hired at, just ask your Talent Acquisition Partner

At Phrase we believe in the critical importance of diversity in all its forms and intersectionalities, and are committed to ensuring that the people we interview reflect this diversity. We therefore strongly encourage people of any identity to apply for our exciting career opportunities. We have taken an active decision to make our work environment inclusive every day, starting at the very beginning of your Phrase experience.

We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of opening the door to global business by giving everybody access to the content they need in the language they speak.