Remote Conversion Rate Optimization (CRO) Manager - Social discovery app

First things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in Europe or Asia, read on. ?

Our Expertise: We specialise in turning underperforming apps into market leaders, with over 49.5 million downloads.

Our Mission: Elevate iOS and Android applications to new heights. We've organically achieved an impressive $8M ARR in just 25 months, showcasing sustainable growth and innovation.

Our Team: A bunch of tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.

You will join one of our brightest stars: the next-generation social discovery platform that helps Gen Z users connect with new people worldwide. With over 30 million downloads and a growing community of 1.2 million monthly active users, Hoop is transforming how young people meet and form meaningful connections. Our mission is to combat loneliness and help our users find their tribe, wherever they are. We are 100% remote and committed to fostering an innovative and dynamic workplace culture that allows our team members to thrive.

Our product, live in multiple countries, has achieved 30 million organic downloads, demonstrating a solid product-market fit. We are now ready to scale the product exponentially, from 1 to 10 and then from 10 to 100.

• You prefer flexible hours, unlimited time off, and the ability to work anywhere.

• You are naturally curious and eager to make an impact for both users and the business.

• You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.

• You thrive in a drama-free, calm, and systematic problem-solving environment.

• You love challenges and are always ready to roll up your sleeves.

• You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.

• Above all, you follow your passion and have fun while doing it.

We're looking for a Conversion Rate Optimization (CRO) Specialist specialising in Monetization, User Experience and lifecycle management to help scale our social discovery app. In this role, you will play a key role in enhancing the app’s user journey, maximizing engagement, and driving conversion across various monetization streams. Together with the General Manager & Head of Growth, your mission is defining our CRO strategy, to optimize user experiences and increase key metrics such as in-app purchases, ad engagement, and overall user retention. You will collaborate with cross-functional teams to ensure that every interaction within the app leads to meaningful outcomes for both the user and the business.

e have a strong culture of data-driven decision-making, so you need to demonstrate a deep passion for data.

The perfect fit for this role is someone who’s practically a pro at diving into data to define user segments, designing visually appealing campaigns and developing growth tactics that are both innovative and effective.

• Lead App Monetization : Oversee the full lifecycle of CRO campaigns, from planning and execution to delivery. Manage e-mail, in-app, and push notification campaigns focused on driving user engagement and monetization.

• Campaign Design : Develop innovative CRO campaign concepts, including coordinating the creation of text and image content. Ensure that campaigns are personalized and optimized for user segments, delivering the right message at the right time.

• Data-Driven Strategy : Implement a test-and-learn approach, using data to inform campaign strategy based on user lifecycle, value, and behavior. Collaborate with the Experimentation Lead to foster a culture of experimentation and data-driven decision-making.

• User Behavior Analysis : Analyze how users interact with the Hoop app, identify pain points, and develop targeted strategies to enhance conversion rates. Create custom optimization plans based on user segments and behavioral data.

• A/B Testing : Design and execute A/B tests on app features, user flows, and calls to action (CTAs) to determine the most effective approaches. Share insights and promote best practices for testing across the team.

• Optimize User Journeys : Collaborate with product, design, and development teams to refine and streamline the user journey from onboarding to conversion, ensuring a smooth and engaging experience.

• Cross-Functional Collaboration : Work closely with marketing, user acquisition, and creative teams to align CRO efforts with broader growth objectives, ensuring cohesive strategies across all touchpoints.

• Analytical Expertise : You have extensive experience in data analysis and interpretation, using tools like Google Analytics, Mixpanel, or Hotjar to derive actionable insights.

• CRO Tools Mastery : You’re proficient in A/B testing and multivariate testing platforms, driving continuous optimization across multiple digital marketing channels.

• User-Centric Approach : You understand user behavior deeply, particularly within mobile apps, and are adept at creating seamless user journeys that drive retention and monetization.

• Experience in B2C Mobile Apps : You’ve worked with consumer-facing mobile apps, ideally within social, gaming, or discovery contexts, handling millions of users to grow retention and monetization.

• Growth and CRM Expertise : With a background as a Growth Manager or CRM Manager, you focus on customer relationship marketing and lifecycle management, designing and executing campaigns conceptually, and operationally.

• Data-Driven Strategy : You always take an analytical approach to understanding user behavior, planning around data-driven insights, and backing your decisions with metrics.

• Marketing Automation Knowledge : You have experience with marketing automation tools like Braze, Leanplum, MoEngage, or Iterable for planning and launching successful campaigns.

• Detail-Oriented & Multitasker : You have a high attention to detail and are comfortable managing multiple priorities in a fast-paced environment.

• Collaborative Communicator : You excel in working and communicating effectively with diverse teams and working styles. You can thoughtfully challenge and influence others to get things done.

• If you’ve worked on online dating, social discovery, community or entertainment products, but it’s not essential.

• You have worked on Customer Relations Management

• You have experience with copywriting for marketing or sales communications.

• You have worked with design tools such as Figma.

• First round: Connect with our people team for a mutual introduction to see if we're a good fit (30 minutes).
• Second round: Meet the Hiring Manager to discuss your background and experience (1 hour).
• Growth Challenge: Demonstrate your abilities with a focus on CRM strategies, designing campaigns and analysing results (1 hour)
  
• Final round: Focus on vision, growth, and direction (30 minutes).

On average, our process takes about 3-4 weeks. Speed is as important to us as it is to you. ?

Equal opportunities for everyone ?
We prioritise diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability.

Please let us know if you need reasonable adjustments at any point in the application or interview process.