Reporting Line: Head of Marketing

Role Overview:

The Digital Marketing and Ecommerce Manager will lead the development and implementation of the overall digital media and marketing strategies to drive digital presence and grow the ecommerce business. He/she will be working with agencies and with the various department heads in strategy and execution of plans to achieve targets. This manager will need to be a strong communicator, adept at all areas pertaining to the function and will be reporting to the Head of Marketing and Communications.

Ecommerce Business Acceleration

• Responsible for the sales and performance of the Porcelain online business including but not limited to the Webstore and all Marketplaces.
• Create and maintain E-commerce marketing calendar and promotions.
• Drive brands Ecommerce growth by developing campaigns and ensuring ecommerce principles are incorporated to provide the desired brand and consumer experience.
• Serve as liaison in between all platform PiCs and to maintain relationship with necessary vendors and marketplace Account Managers.
• Keep up to date with competitors and trends to ensure Porcelain remains highly competitive.
• Build and monitor the entire funnel for the ecommerce business.
• Responsible for closing all gaps in the ecommerce business, including but not limited to order processing, client enquiries, fulfilment by partnering with the right department.
  
  
  

Web and email marketing (CRM)

• Responsible for all website content and for creating and implementing the content strategy to ensure objectives are met
• Plan, build and execute email acquisition and blast campaigns
  
  
  

Paid Marketing

• Define right paid media channels and allocate budget and resources to maximize result
• Deliver robust leads acquisition campaigns with detailed tracking and optimization to improve sales leads and conversion success
• Manage various channels from user experience, the user journey, search engine optimization (SEO), search engine marketing (SEM), AB testing and re-targeting
• Perform daily optimisation of campaigns, budget allocation, bid management, ad creative and landing page testing to maximise ad spends
  
  
  

Performance Marketing & Marketing Analytics

• Optimize digital media strategy for all campaigns and creatives to drive engagement & conversion and evaluate the key metrics and media performance
• Provide regular reporting of all digital campaigns and activities, and assess against goals (ROI, ROAs and KPIs)
• Monitoring results from web analytics tool and make required optimizations
• Identify new opportunities to drive digital growth through close monitoring of consumer trends and insights
• Appraise important metrics that affect website traffic, service quotas, and target audience
• Other data reporting, analysis, and presentation to key stakeholders
  
  
  

Others

• Partner closely across multi-disciplinary teams (Operations, Inventory, Marketing)
• Manage and lead the Digital Marketing Team in Singapore and/or Philippines
• Manage and track digital marketing budget
• Maintain positive relationships with key stakeholders such as channel account managers and agencies.
  
  
  

Job Requirements:

• Min. 5+ years of Digital Marketing and Ecommerce experience
• At least one-year of management experience
• Bachelors Degree in a relevant field (Marketing, Computer Science, Business)
• A team player and a self-starter with proactive attitude
• Impressive track record as a Digital Marketing strategist or Performance Marketing manager
• Highly proficient in Shopify, Google Analytics, Meta and Microsoft 365
• Working knowledge of web design, CSS and HTML and AI tools a plus
• Strong ability to strategize and execution competency
• Analytical, data and results-driven thinking
• Strong problem solving skills
• High level of both verbal and written English
  
  
  

About Porcelain:

Porcelain is a cult-premium skincare brand from Singapore founded by veteran aesthetician, Jenny and her daughter, Pauline with the vision to marry craftsmanship and technology to create the future of skincare. Guided by its key philosophy of achieving healthy skin from within, Porcelain Spa and Porcelain Skincare (its product range) has won more than 80 awards since its inception in 2009.

Porcelain has been featured on Forbes, BBC, the Louis Vuitton City guide and won Best Beauty Spa in Asia (WLSA) for 8 consecutive years. An industry trailblazer, they own and operate three upscale spas including Singapores first smart-spa x wellness café concept store at Paragon Orchard.

A digital pioneer, they are highly tech-enabled. One product being a proprietary mobile app which tracks a clients skincare journey and offers personalized prescriptions. Through their uncompromising standards in products and service, Porcelain aims to be a lifelong beauty partner that journeys with every individual through the evolution of their skin.

Brand Vision:

Porcelain aims to be aglobal skincare companyby being yourtrusted lifelong beauty partner, helping you feelconfident in your own skin.

Brand Mission:

More than an established skincare brand with deep technical expertise, Porcelain will always be a PEOPLE-first company. We are enabled by technology to consistently deliver excellent products and services. Beyond that, we aim to better lives through building deeper relationships with our stakeholders while being highly conscious of the impact and value we create in the world. #DoWellDoGood

• Job Descriptions may change from time to time depending on business requirements and environment changes. The management decision will be final.