Our Customer Advocacy Manager is responsible for building and nurturing strong relationships with customers to turn them into enthusiastic brand advocates. This role focuses on capturing customer success stories, managing advocacy programs, and amplifying the voice of the customer across marketing, sales, and product teams.
This role requires on-site presence at HQ three days a week.
Responsibilities
Develop and execute a customer advocacy strategy that drives engagement, retention, and brand loyalty
Identify satisfied customers and recruit them into advocacy programs (case studies, testimonials, references, reviews, and events)
Manage customer reference programs to support sales and marketing initiatives
Collaborate with marketing to create compelling customer stories, including case studies, videos, and social proof
Partner with customer success and support teams to identify advocacy opportunities
Organise and manage customer events, webinars, and community initiatives
Track and report on advocacy program performance and ROI
Gather and share customer feedback with product and leadership teams to influence roadmap decisions
Maintain relationships with key customer champions and stakeholders
Requirement
Qualifications
3-5 + years of experience in customer marketing, customer success, or advocacy roles
Strong storytelling and content development skills, and Experience with Salesforce
Excellent relationship-building and communication abilities
Analytical mindset with the ability to measure program success
Ability to manage multiple projects in a fast-paced environment
Skills
Familiarity with customer lifecycle and journey mapping
Public speaking or event management experience
Knowledge of social media and community engagement strategies
Strategic thinking with a proven ability to execute
Strong project management skills with exceptional attention to detail
Creativity and storytelling ability
Success Metrics
Number and quality of customer advocates recruited
Volume and impact of customer-generated content
Customer participation in references and events
Influence on pipeline and revenue through advocacy efforts
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