Senior Design Manager at The Nielsen Company

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

The Senior Design Manager is a forward-thinking senior creative leader at the forefront of modern brand expression, data-driven storytelling, and innovative marketing design. Reporting to the Creative Director, this role helps shape and execute cutting-edge creative strategies that position the brand as visually distinctive, culturally relevant, and strategically sharp.

Operating within an in-house environment, the Senior Design Manager translates emerging trends, advanced design systems, and evolving digital experiences into cohesive brand execution. They push creative boundaries while ensuring every touchpoint—from campaign launches to data visualization and executive communications—reflects a bold, contemporary, and insight-driven approach. This role requires a balance of visionary thinking and hands-on excellence, setting a high standard for visual craft while continuously evolving how the brand shows up in the world.

Key Responsibilities

• Creative Center of Excellence: Maintain a modern creative organization that supports all marketing and business functions, acting as a strategic internal agency. Establish creative strategy, frameworks, brand systems, and storytelling principles that scale across audiences, products and channels.

• Content Creation: In collaboration with the Creative Director,  lead the creative strategy, ensuring high-quality, relevant content and multimedia assets. Lead and develop creative concepts and assets for integrated campaigns, product launches, ABM programs, and executive-level communications. Ensure creative is customer insight-led, audience-driven, and optimized for performance across digital, social, events, and sales channels.

• Storytelling: Translate technical products, platforms, and solutions into clear, differentiated B2B narratives. Partner with Product Marketing and Sales to develop creative that supports the full funnel—from awareness and demand generation to enablement and retention.

• Cross-Functional Collaboration: Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure creative efforts are integrated and consistent across all channels.

• Team & Agencies Leadership: Mentor multidisciplinary teams across design, copy, content, and production. Manage and align agencies, contractors and production partners to standards and business priorities.

• Quality & Accuracy: Maintain a fanatical devotion to detail; ensuring that while our stories are engaging and vibrant, they remain rooted in the unassailable accuracy that defines the Nielsen name.

Qualifications

• 10+ years of creative experience in global brands with a strong reputation as an expert.

• 7+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies.

• Proven track record of leading, developing and executing successful, large-scale creative strategies. Leadership in driving innovation and complex initiatives.

• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.

• Bachelor’s degree in Design, Advertising, Marketing or equivalent experience; advanced degree or specialized certifications preferred.

Additional Information

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.