Manager, Programmatic Platform Strategy (DV360) at Revive Media

Description

About the Role

We’re looking for a strategic and technical leader to strengthen our DV360 expertise and integrate it seamlessly into our broader media practice. As we continue to expand our programmatic capabilities, this role brings clarity and structure to how DV360 fits within our overall platform ecosystem, particularly for categories and verticals with nuanced advertising policies.

You’ll shape how DV360 is packaged, positioned, and delivered while enabling sales and client teams to confidently incorporate it into multi-platform, client-specific recommendations.

What You’ll Do

• Develop offering strategy: Design tiered DV360 service packages that align with client needs and our broader solutions architecture
• Platform guidance framework: Create a DV360-specific ad policy and category framework that brings clarity to how DV360 can be applied for regulated or nuanced categories as part of multi-platform client solutions
• Product positioning: Create clear value propositions that articulate our DV360 capabilities and how they integrate into omnichannel and programmatic offerings
• Sales enablement: Build playbooks, pitch decks, case studies, and training materials that help sales and account teams confidently incorporate DV360 into client recommendations
• Technical implementation: Establish standards for ad tag implementation, reporting infrastructure, and measurement frameworks that align with existing reporting and analytics ecosystems
• Packaging and pricing: Define how DV360 services are packaged—standalone, bundled, or embedded within omnichannel solutions—in alignment with broader media and technology strategies
• Technical guidance: Establish best practices and integration strategies with complementary platforms (Google Analytics, Campaign Manager 360, Search Ads 360, etc.)
• Cross-functional collaboration: Work closely with sales, client services, product, and technical teams to ensure DV360 capabilities are consistently applied across client engagements
• Thought leadership: Stay current on DV360 updates, programmatic trends, and policy changes, translating insights into practical guidance for internal teams
• Client consultation: Partner with account teams on strategic opportunities, scoping, and RFP responses to support thoughtful, multi-platform client solutions
  

Success Looks Like

• Clear decision framework established: team knows exactly when to recommend DV360 vs. other DSP platforms
• Comprehensive ad policy comparison document and restricted category playbook delivered within 60 days
• Clear, differentiated DV360 service packages launched within 90 days
• Standardized ad tags implementation and reporting templates in place
• Sales team confidently pitching and closing DV360 opportunities, especially for restricted categories
• Standardized implementation approach that improves delivery efficiency across platforms
• Internal expertise elevated across client-facing teams
• Client satisfaction and retention on DV360 engagements

Requirements

What You Bring

• 5+ years experience with DV360 including platform strategy (campaign management would be a bonus)
• Deep understanding of programmatic advertising, audience strategies, and measurement frameworks
• Knowledge of ad platform policies and restrictions, particularly around sensitive or regulated categories
• Experience with other DSP platforms and cross-platform strategy development
• Experience developing go-to-market strategies, service offerings, or product positioning
• Strong communication skills—you can translate technical concepts for non-technical audiences
• Track record of enablement: training teams, creating documentation, building repeatable processes
• Experience with ad tags, trafficking, and cross-platform reporting
• Google Marketing Platform certifications (DV360, Campaign Manager) preferred

Benefits

• Fully remote - always!
• Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents
• Health and Dependent Daycare FSA options
• Free One Medical and Virtual Health Memberships
• Generous monthly remote working stipends
• Flexible PTO, take what you need, when you need
• Supportive Parental Leave Policy
• 401(k) options
• Company paid and supplemental life insurance
• Voluntary short-term and long-term disability
• Monthly free day to use as you’d like
• Coffee or Tea Subscription

Revive Media provides the wage it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected annual base pay for this role is $155,000-$170,000. Actual compensation may vary within the listed range based on a wide array of factors, including, but not limited to, skill set, experience, and specific geographic location. The range listed is just one component of our total compensation package for employees and does not include equity and variable pay.

Revive Media is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We assess all qualified candidates on the basis of skill, experience and talent.