Field Integrated Marketing at Microsoft Corporation

Overview

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

CMO Asia is one regional team with the following functions to enable our collective success:

• Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.

• Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope.

• Regional Centres of Excellence for Experiential and Social/Digital , Operations and Analytics delivering deep domain expertise.

Role Purpose:

The Marketing Director is responsible for representing marketing end-to-end to Operating Unit (OU) stakeholders, leading the OU Marketing Plan and its execution in partnership with Field Integrated Marketing Managers (IMMs), and driving the rhythm of business (RoB) with OU stakeholders to ensure that the impact of marketing performance is realized across every OU.

Key Accountabilities:

• Strategic Leadership:

• Represent marketing to OU stakeholders and lead the development of the OU Marketing Plan in partnership with the Field IMMs.

• Overall owner and decision maker on the Field Marketing Budget.

• Take strategic ownership of key OU programs, such as AI Tours and CxO programs.

• Business Impact:

• Deliver measurable marketing impact in every OU.

• Improve marketing outcomes (with a focus on Highly Engaged metrics) for OU, CSA, and Segments.

• Clearly articulate the business impact and outcomes of marketing investments, especially in SME+C, DES, and Upper Majors, by measuring impact on Stage 1 pipeline.

• Ensure OU leaders, sales, and GTM teams understand the value and impact of marketing on their business.

• Sales Enablement & Pipeline Creation:

• Enable and activate sales teams to take action on marketing recommendations as part of existing Seller RoBs, with the goal of creating Stage 1 pipeline.

• Partner with GTM and Sales Excellence to deliver “pipeline days” in partnership with Field IMMs that accelerate pipeline creation from key marketing moments (e.g., AI Tours, Bootcamps).

• Program Execution:

• Deliver AI Tours to maximize value for the OU, ensuring outstanding audience experiences and achieving attendance targets for each location and segment.

• Provide sellers with attendee insights within 24 hours post-AI Tour to help create and advance customer opportunities and pipeline.

• Enable sellers to confidently deliver demos and tell the “becoming frontier” narrative before every Tour stop.

• CXO Program – partner with OU AVP and leadership team to deliver a local CXO strategy and set of programs that builds on the Core and Regional CXO engagement moments including Ignite, CABs.

• Collaboration:

• Operate as one team across Field, Experiential, Social, CSA, Engines, and Engagement to ensure seamless execution, even if it means stepping outside traditional job titles or swim lanes.

The ideal candidate must enjoy ongoing challenges in this multi-faceted role that combines strong agility and pragmatism, business thinking, marketing thought leadership and marketing excellence.

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• OU LT & Stakeholder Engagement – You are the key point of contact on Marketing for your OU, leading the Marketing RoB with OU LT, Sales Leaders/Sales and SE&O stakeholders. As a strong advocate for connected sales and marketing, you ensure OU marketing performance and impact is deeply felt and understood with OU stakeholders and inspire action on marketing signals for sellers to create and progress pipeline.

• Integrated Marketing Planning – Building from the regional marketing strategy, you orchestrate the formulation of the local marketing plan aligned to business strategy and priorities for the OU, in strong partnership with the Field IMMs. You bring deep market and customer expertise to inform regional plans and deliver impact. You develop trusted partnerships with regional & local leaders and stakeholders including Solution Area Leads, Sales, Business Operations and external teams (e.g. agencies of record) to establish the appropriate marketing plan.

• Integrated Marketing Execution – You oversee and influence senior leaders and stakeholders to land the marketing plan in the OU. You are accountable for strategic programs of work delivering impact for the OU such as AI Tours and the CXO Program.

• Data-Driven Decision Making – You lead with data & insights to drive a high-performance marketing culture to enable connected sales and marketing outcomes. You evangelise the marketing impact in your OU and provide recommendations back to the CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to take action on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.

• Marketing Operations – You drive the importance of operational rigor, resilience, and accountability across team. You ensure adherence to global guidance and compliance standards (e.g., accessibility, privacy, security, company brand). You effectively manage complex escalations through strategic and targeted communications with C-level executives and deliver difficult messages as needed.

• Budget Management – Manage and track the OU marketing budget and spend to ensure adherence to budget principles, quarterly seasonality spend guidelines and compliance standards. You take overall accountability for the OU Field marketing budget.

Qualifications

Required (RQs)

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 15+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

• OR equivalent experience

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)