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Sr. Marketing Operations Specialist - 11128 at Coupa

Coupa · Bogota, Colombia · Hybrid

AWS

Microsoft Excel

CRM

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Description

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

The Impact of a Sr. Marketing Operations Specialist at Coupa:

As we continue to grow, we’re looking for an experienced Marketing Operations Specialist with a focus on marketing automation and sales enablement tools to join our team. In this role, you’ll ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role will serve the larger global Marketing team as a neutral, cross-functional partner to monitor, report on, and analyze marketing and lead development processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.

What You'll Do:

  • Build, deploy, and optimize marketing and sales automation (e.g., Marketo, LeanData, Outreach), including workflows, campaigns, lead scoring, UTMs, QA, and database health.
  • Ensure all marketing and sales efforts follow best practices, are scalable and measurable, and enable full attribution across touchpoints.
  • Partner with digital and field marketing to identify gaps or underperforming campaigns/sequences and recommend improvements based on performance data.
  • Collaborate with Marketing/Sales leadership and Sales Enablement to drive effective tool usage and continuously optimize campaigns and processes.
  • Serve as the primary liaison for sales enablement tools, supporting troubleshooting, feature rollouts, platform optimization, and data integrity through regular audits and cleanup.
  • Optimize and maintain the marketing operations tech stack while documenting and sharing best practices to support adoption, onboarding, and marketing–sales alignment.

    • What You Will Bring to Coupa:

  • 5+ years of marketing experience with exposure to both digital and traditional channels; strong understanding of B2B demand generation and sales processes.
  • Hands-on proficiency with marketing automation tools (Marketo, LeanData, Outreach, Goldcast, or equivalents) and advanced skills in Excel/Google Sheets.
  • Working knowledge of CRM and analytics platforms such as Salesforce and Tableau preferred.
  • Data-driven, self-directed problem solver who leverages Marketo to its full potential while thriving in fast-paced, dynamic environments.
  • Strong communicator and collaborator with the ability to lead projects, build cross-functional relationships, and manage multiple priorities.
  • Proven initiative, strong work ethic, and analytical mindset, with experience in large technology companies considered a strong plus.

    • Additional Information

    #LI-TC1
    #LI-Hybrid

    Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. 

    Please be advised that inquiries or resumes from recruiters will not be accepted.

    By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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