e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Naturium is seeking a Summer Intern, Influencer & PR Marketing to support influencer campaigns, earned media initiatives, and brand activations across key launches and moments. This role offers hands-on exposure to creator partnerships, PR coordination, event execution, and cross-functional collaboration within a science-forward, fast-growing skincare brand.
Responsibilities:
Influencer Campaign Execution
Support the day-to-day conceptualization and execution of paid and organic influencer campaigns
Proactively source and identify user-generated content (UGC) that authentically showcases real product use and strong brand alignment
Assist with creator research across TikTok, Meta platforms, YouTube, and emerging channels
Track campaign performance, metrics, and post-campaign summaries using Tribe Dynamics and CreatorIQ
Assist with influencer send-outs, including shipment coordination, product selection, and organization
Stay up to date on cultural moments and trends, sharing relevant insights with the team
Press Release & Communications Liaison
Support PR strategy to help drive awareness through earned media and storytelling
Assist with follow-ups and coordination with the PR agency
Consolidate PR updates and share clear status updates with internal stakeholders
Help ensure timelines, approvals, and deliverables remain organized and on track
Events & Activations
Support planning and execution of brand events, pop-ups, and activations requiring PR or influencer coordination
Assist with guest list management, influencer and media attendance, and on-site support
Support post-event reporting and learnings by tracking coverage, content, and performance metrics
Cross-Team Support
Collaborate cross-functionally with Social, Community, Brand, Corporate Communications, Digital, and Creative teams to support key brand moments
Requirements:
Must be a rising junior or senior at the time of the internship
Must be available for the full internship period: June 1st - August 28th
Based in New York, with availability for a hybrid schedule including at least three days in person per week
Strong interest in influencer marketing, PR, beauty, and creator culture
Fluent in TikTok, Instagram, YouTube, and emerging social platforms
Highly organized with strong attention to detail and the ability to manage multiple projects and deliverables
Familiarity with influencer marketing tools and campaign tracking systems
Strong written and verbal communication skills
Proactive, curious, and eager to learn in a fast-paced environment
Business Rationale:
This summer, the Naturium e.l.f.tern will support influencer and PR initiatives by assisting with creator research, event execution, and press coordination across key launches and brand moments. The role will help build and maintain influencer and media lists, track earned coverage, and identify authentic, on-brand creators and UGC. Through performance tracking and reporting, the intern will contribute to strengthening influencer partnerships and amplifying PR impact.
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