Director, Social Media at Illumination
Illumination · Santa Monica, United States Of America · On-site
- Office in Santa Monica
Illumination has an exciting opportunity for an experienced Director of Social Media to lead the development and execution of social strategies that engage, grow, and manage Illumination’s audiences across platforms. The ideal candidate brings deep social media expertise, a passion for innovation, and a strong ability to align paid, earned, and owned social content with Illumination’s mission of bringing joy through its brand.
Responsibilities
- Serve as our internal expert on social media providing strategy, insights, and proactively seeking opportunities to innovate and evolve across existing and emerging platforms.
- Support the development and drive the execution of all social media marketing campaigns for theatrical releases across multiple platforms (Instagram, TikTok, Twitter and Facebook) while partnering with the internal creative team and agencies on ideation.
- Own social media analytics and reporting, including social listening, leveraging internal tools to deliver insights for key campaign moments and overall franchise performance.
- Stay current on the evolving creator landscape and identify opportunities for creator partnerships that enhance campaign reach, engagement, and content impact.
- Own campaign and franchise editorial calendars, including daily content planning, scheduling, publishing, and community engagement across platforms in collaboration with agency partners.
- Lead internal and external communication around social strategies, campaigns, and key assets, including presenting plans and recommendations to senior stakeholders.
- Maintain a pulse on user generated content for our campaigns and franchises, and develop strategies for driving more Earned creation and conversation within those communities.
- Work in conjunction with the creative team to ensure consistency in brand voice and visual style across all Illumination social channels.
- Own the pipeline for creation and distribution of social content alongside our agency partners, serving as point of contact with key stakeholders to ensure that content is posted in a timely and relevant fashion.
- Manage relationships with social media tools and service providers and be on the pulse of new and emerging vendors in this area.
- Partner internally with teams engaging online with other sites such as LinkedIn and other career sites to provide guidance on consistent voice, look, feel and tone.
Qualifications
- A minimum of 5+ years progressive experience leading strategy through execution within the social media marketing space
- Strong history of developing and executing successful social media campaigns
- Proven experience managing earned opportunities on major platforms
- Proven experience as a social media thought leader influencing senior executives and gaining buy-in within a matrix organization
- Ability to craft messages and speak effectively to a broad demo base on social media while being on brand and with a relevant point of view
- Ability to articulate the impact of social campaigns as it relates to broader business and marketing objectives
- Proven experience leveraging established analytic reporting tools to synthesize and interpret data to support ideas and validate results; ability to tell a story with data in a compelling and easy to understand manner
- Strong verbal and written communication skills that include the ability to influence, guide and excite internal and external partners, in the conveying of information of all types to all levels
- Strong presentation skills a must
- Proven copywriting skills, as well as the ability to communicate in brand tone and voice; comedy sensibility is key
- Experience advertising on platforms such as Google, YouTube, Facebook, TikTok, Instagram, Twitter and others
- Familiarity with design, video production and photo editing software and programs
- Expert at navigating challenging, fast paced and changing dynamics
- Proven experience independently overseeing multiple projects and prioritizing in a fast-paced environment
- Strong attention to detail and quality
- Bachelor’s degree in the marketing, or equivalent degree/work experience
The base salary range for this role is $130,000 - $150,000 per year. We rely on market indicators to determine compensation and an offer will consider various factors including experience, qualifications, skills, and training. Our comprehensive and competitive benefits package includes medical, dental and vision insurance for employees and their family, 401(k), paid time off, tuition reimbursement and a variety of other perks.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. The 2023 release of Illumination's The Super Mario Bros. Movie has joined the studio library, now comprising three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $9 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
Illumination is based in Santa Monica, CA and its studio, Illumination Studios Paris, is located in the center of Paris, France.
Illumination's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Illumination will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
