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- Office in Mexico City
Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
As the Vice President of Marketing for LATAM, you will lead the strategic vision and execution of marketing initiatives across the region, driving growth and cultural relevance for Authentic’s portfolio of lifestyle brands. You will develop and activate integrated marketing strategies that strengthen brand equity, build meaningful consumer connections, and deliver measurable business impact. Partnering closely with global brand teams, licensees, and regional stakeholders, you will bring the brands to life through omnichannel campaigns, influencer and media partnerships, and localized storytelling that resonates with diverse audiences. This role requires a dynamic, data-driven leader who can balance creative innovation with commercial acumen to deliver breakthrough results across Latin America.
What You’ll Be Working On
- Build integrated, omnichannel marketing programs that generate effective outcomes across traditional, digital, and social media platforms.
- Drive brand narrative campaigns, influencer marketing, content creation, and partnerships that strengthen brand equity and relevance.
- Secure promotional partnerships and introduce Authentic’s lifestyle brands to broader and more diverse audiences throughout the region.
- Increase consumer awareness and engagement, fostering strong brand loyalty and a sustainable fan base.
- Lead the development and execution of brand marketing strategies aligned with overall brand goals and financial performance targets.
- Oversee the direction, implementation, and performance of brand and marketing initiatives supporting each brand’s long-term vision and business objectives.
- Lead brand meetings with internal teams and key licensees to create joint activation plans with clear deliverables, timelines, and accountability metrics.
- Participate in strategic brand planning, including consumer segmentation, audience targeting, market tiering, and competitive analysis to identify growth opportunities.
- Ensure consistent brand messaging and creative execution across all consumer touchpoints and communication channels.
- Drive partner excellence, fostering collaboration and providing best-in-class marketing to support licensees, distributors, and retail partners.
- Collaborate cross-functionally with Business Development and Brand Management to align marketing strategies with licensing, retail, and commercial growth goals.
Must Haves:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field preferred.
- 12+ years of progressive marketing leadership experience, ideally in lifestyle, fashion, sports, or entertainment industries.
- Deep understanding of the LATAM consumer landscape, cultural nuances, and market dynamics.
- Demonstrated success in integrated campaign development, brand storytelling, and digital-first marketing.
- Fluent in English and Spanish.
- Willingness to travel regionally and internationally as needed.
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing [email protected].
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
