We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.
We’re looking for the Head of Customer Education Content that is responsible for all the key customer-facing educational content. Education Content is crucial for generating leads and signups, conversion of trialists, maximizing customer adoption, driving product stickiness, and improving retention by ensuring Pipedrive users have the necessary knowledge and skills to succeed. You will define the content roadmap, manage the production process, and measure the impact of all educational assets.
You will report into VP of Customer Marketing to drive content strategy and and lead a team of 6-7 individuals in executing the content to drive revenue growth, deepen product adoption, and strengthen long-term customer loyalty.
Your new adventure:
Define the overarching content strategy for Customer Education, aligning it with Pipedrive's product roadmap, business objectives (e.g., lead generation, conversion, adoption, retention), and customer success metrics
Own the full lifecycle of all content assets, including Pipedrive Academy, Certifications, and structured learning paths
Scheduling, content creation, promotion, and delivery of live/on-demand webinars
Produce short, engaging instructional videos for product features and workflows
Maintain knowledge base/help center by high-quality, easy-to-find articles and documentation
Establish KPIs and metrics for all content (e.g., consumption rates, time-to-value, impact on support ticket deflection, certification completion) and use data to iterate and optimize the content roadmap
Partner closely with Product Marketing, Product Management, Support, and Global Sales Enablement to ensure content accuracy, consistency, and timely launch alongside product updates
Directly manage a team of 5-7 Customer Education Managers and Specialists
Foster a culture of excellence, continuous improvement, and customer-centricity, provide coaching, set performance goals, and facilitate professional growth for team members
Efficiently manage team bandwidth, resources, and budget to meet ambitious content production goals
Establish and refine scalable processes for content development, review, localization, and maintenance to ensure high quality and consistency across all channels
Does this sound like you?
7+ years of experience in a Content Strategy, Customer Education, or Technical Documentation role, preferably within a SaaS or B2B technology environment
3+ years of demonstrated success in managing and mentoring a team of content creators, instructional designers, or technical writers
Deep understanding of adult learning principles and instructional design methodologies (ADDIE, SAM, etc.)
Proven ability to use data and analytics (e.g., Google Analytics, LMS reporting) to drive content strategy and demonstrate ROI
Excellent communication, writing, and presentation skills with an ability to translate complex technical concepts into clear, engaging, and digestible content
Experience with Learning Management Systems (LMS) and Knowledge Base platforms
Familiarity with sales processes and CRM tools is a plus
Experience managing content localization workflows is a plus
Why Pipedrive?
People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.
Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
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Additional Information
We’re hiring a Head of Customer Education Content, to lead the strategy, creation, and impact of the educational content that powers Pipedrive’s customer growth and loyalty.
If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.
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