As part of the Global Go-To-Market organization, the Associate Director, Digital Marketing is responsible for driving Star’s global digital performance and visibility. You’ll lead the execution and evolution of our digital strategy—turning data, creativity, and collaboration into measurable growth.
This role is both strategic and hands-on: you’ll oversee campaign execution across digital channels, ensure flawless operational delivery, and translate performance insights into action. Working closely with our Marketing Operations, Content, Demand Generation, and Product Marketing teams, you’ll help ensure every click, impression, and conversion builds equity in the Star brand and drives qualified pipeline.
Responsibilities
Campaign Strategy & Execution
Lead and project-manage global digital campaigns from concept to optimization, aligning initiatives to business priorities and revenue goals
Partner with the Demand Gen and Product Marketing teams to develop omni-ch
annel campaigns across web, email, paid search, paid social, webinars, and content syndication
Manage our digital marketing agency and guide SEO and paid media strategies, ensuring alignment with Star’s global messaging and lead-gen objectives
Oversee website performance and enhancements in WordPress, ensuring a modern, optimized, and conversion-focused experience
Optimization & Analytics
Translate data from Google Analytics, HubSpot, and Search Console into actionable insights and recommendations
Drive SEO performance (organic search, local SEO, backlinks, and profile optimization)
Partner with Marketing Ops to ensure campaigns are tracked, measured, and reported accurately, with a focus on continuous performance improvement
Collaboration & Brand Enablement
Act as a digital advisor across the marketing organization, providing data-backed guidance for campaign strategies, content development, and demand gen
Work cross-functionally to ensure digital assets, copy, and creative maintain brand consistency and reflect Star’s voice globally
Test new channels, technologies, and creative approaches to stay ahead of digital trends and enhance ROI
Skills and Experience
Proven experience developing, executing, and optimizing digital campaigns that drive awareness and qualified pipeline
Expertise in paid media management (especially LinkedIn and Google Ads), SEO, and email automation
Adept at analyzing performance data and translating insights into actionable marketing improvements
Skilled collaborator who thrives in a cross-functional environment and can influence without authority
Excellent writing and editing skills—able to turn complex concepts into compelling copy
Strong organizational skills with the ability to manage multiple priorities and deadlines
Curious, data-driven, and relentlessly focused on continuous improvement
Minimum Qualifications
3–6 years of hands-on digital marketing experience, ideally in B2B SaaS, fintech, or regtech
Demonstrated success managing end-to-end digital campaigns that deliver measurable pipeline impact
Experience managing and optimizing external agency partnerships
Proficiency in HubSpot, Google Analytics, Salesforce, Google Search Console, WordPress, ON24, and SEMRush (or equivalent)
Strong understanding of SEO fundamentals, paid media, email automation, and attribution models
Experience working within a data-driven marketing framework, collaborating closely with Marketing Operations
Integrity and Ethics
All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner
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