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Performance Marketing Specialist- On site at Lalamove

Lalamove · Mexico City, Mexico · On-site

MX$720,000.00  -  MX$840,000.00

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Description

About the companyFounded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology. With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, data driven performance marketer, we are waiting for you.About the role: You will support the Marketing Manager in executing and optimizing digital marketing campaigns with a focus on driving measurable results (like conversions, ROAS, or customer acquisition.

What you will do:

  • Strategic Planning: Support the team with data and insights to build the company’s acquisition  strategy in Mexico.
  • Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
  • Constant monitoring and development of optimization strategies  for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS.
  • Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
  • Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
  • Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
  • Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
  • Support Marketing and Operations departments to achieve user and driver base growth.
  • Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
  • Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.

    • To be part of our team, you’ll need:

  • 4-5 years of experience with performance marketing campaigns.
  • Experience with paid media, content strategies and reporting and market insights.
  • Graduated in Marketing, Advertising, Engineering or similar (is a plus)
  • Advanced English.

    • Additional Information

    f you are interested in our job opportunity, apply here
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