Member of Marketing, Policy Communications at Anchorage Digital
Anchorage Digital · Washington, United States Of America · Hybrid
- Office in Washington
Technical Skills:
- Has deep technical knowledge of policy communications, executive communications, thought leadership, media, crisis communications, and presentation best practices and strategy in blockchain, technology, fintech, or banking/investment sectors.
- Applies deep writing, presentation, and communication skills and best practices to craft materials, write talking points, and coach speakers to communicate Anchorage Digital’s value proposition and perspective effectively to a policy audience.
- Uses knowledge of publications, conferences, social media, and media landscape to optimally execute external campaigns. For campaigns that include media - uses extensive media relationships and knowledge of policy media landscape to execute on a best-in-class media strategy.
- Establish and promote the company’s policy thought leadership by crafting expert content and securing speaking engagements, industry features, and other visibility opportunities.
Complexity and Impact of Work:
- Develop and implement communication strategies that align with company business objectives and policy related marketing goals and brand vision.
- Create messaging frameworks that effectively communicate our value proposition to policy makers and other external stakeholders, and differentiate our brand in the marketplace.
- Tracks and reports on KPIs such as engagement metrics and content effectiveness
- Uses data and insights to inform and refine communication strategies and improve future performance.
- Accountable for managing and generating value from agency partners.
Organizational Knowledge:
- Plays a leadership role in defining Anchorage Digital’s policy messaging and thought leadership strategy and implements strategic communications initiatives to support the strategy.
- Promotes a shared understanding of the needs of Anchorage Digital and strategic direction to rally cross-functional teams. Develops and implements programs, projects and processes aligned with Anchorage Digital’s strategic direction and needs.
Communication and Influence:
- Collaborates closely with policy team and other cross functional stakeholders to develop messaging and content that support policy brand stewardship and client engagement.
- Regularly provides Whitehouse policy updates/briefings and insights on crypto/finance topics in real-time.
- Provides regulator policy communication updates and tools for internal teams, including sales enablement resources for communications programs (like FAQs)
- Is engaging, easy to approach and builds appropriate rapport, with diplomacy and tact, and recognized as a technical leader whose knowledge, ideas and critical thinking impact the strategic direction of Anchorage.
- Creates formal networks with key decision makers and serves as external spokesperson for Anchorage.
You may be a fit for this role if you have:
- 8+ years of policy communications, executive communications, thought leadership, media, crisis communications, and presentation best practices and strategy in blockchain, technology, fintech, or banking/investment sectors.
- Proven ability to create, manage, and execute strategic communications plans that drive engagement and brand positioning with a policy audience.
- Superb writing, editing, and storytelling skills with experience in creating policy related content, such as thought leadership articles, white papers, press releases, etc. Strong verbal and written communications skills with the ability to communicate complex topics in a clear and concise manner.
- Deep knowledge of DC media, KOLs, and trade organizations, and media (with strong network of media contacts) landscape with a proven track record of securing media coverage in beltway outlets. Ability to build relationships with industry influencers and media.
- Ability to tie policy communications strategy and activities to tangible business and client impact and demonstrated track record of using data to drive strategy and decision making.
- Excellent cross functional project management skills with attention to detail and ability to manage multiple projects simultaneously.
- Must be based in the D.C. area.
Although not a requirement, bonus points if:
- You have managed small communications teams
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
Compensation at Anchorage Digital:
- Compensation at Anchorage Digital is market-driven and data-informed. All full-time employees receive a market-leading salary, meaningful equity, and a generous perks and benefits package.
- Compensation Range: $176,000-$255,000 - this salary range may be inclusive of multiple regional locations and job grades. This compensation range will be narrowed during the interview process based on skills, abilities, and experience required. ****We partner with third party firms annually to verify equity, cash, benefits, and perks benchmarks.
- Benefits: Anchorage Digital is proud to provide market-leading benefits and perks to our employees. We are only 1% of companies who offer 100% health, dental, and vision coverage for you and your dependents. This means no monthly out-of-pocket premiums for you or your family. We offer a wide range of benefits to our employees globally.