- Senior
- Office in Gurugram
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
- A portfolio of creative work displaying experience in (Brand, Interactive, Conceptual, Experiential, or Technology) design.
Preferred qualifications:
- 8 years of experience in brand marketing, creative agency ecosystem.
- Experience with AI tools for marketing and creative judgment.
- Experience working cross-functionally with creative teams, agencies, TVCs and external stakeholders with excellent program management skills.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
AI is the engine that will power the next decade of Google's mission. To realize this goal in India, we are seeking a dynamic marketeer to build our AI Marketing Center of Excellence.
Responsibilities
- Own the end-to-end lifecycle of key AI projects, from pioneering 0-to-1 concepts to delivering strategic milestones and achieving business goals.
- Manage creative development pipelines, steering collaborations between internal marketing teams and external agencies to produce exceptional campaign assets.
- Leverage AI to ideate, develop, and scale marketing content, directing agency partners and vendor teams to accelerate go-to-market execution.
- Advocate the internal adoption of our AI tool portfolio by creating best practices, playbooks, and compelling use cases that empower marketing and product teams to innovate.
- Write case studies and thought leadership content that showcases India Marketing's AI successes, establishing our position as an industry pioneer and shaping the future of AI in marketing.
