Sales Performance Analyst at Farmers Guardian Ltd

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Agriconnect is a part of the Arc network.

Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology. Arc has over 350 talented colleagues located in the U.S., U.K., Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses. For more information, visit www.arc-network.com or find Arc on LinkedIn.

Role Overview

The Sales Performance Analyst is responsible for monitoring, analysing, and optimising the performance of Salesforce CRM and related processes. This role combines technical Salesforce expertise with strong analytical skills to ensure data integrity, improve system efficiency, and provide actionable insights that drive sales and operational performance.

This role is central to improving sales productivity, forecasting accuracy, and overall revenue performance.

The role reports to Director of Events and works closely with the Farmers Guardian Director, as well as colleagues in sales, marketing, operations, and IT.

Key Responsibilities

The Sales Performance Analyst is expected to take on the following key responsibilities, along with any other reasonable duties as required:

• Lead sales reporting and analytics: Develop and maintain dashboards to support forecasting, pipeline management, and performance monitoring. Deliver clear, actionable insights to sales leaders and senior stakeholders.
• Drive sales process improvement: Design, document, and implement scalable and efficient sales processes. Identify inefficiencies and introduce tools and automation to improve sales cycle speed and conversion rates.
• Ensure data quality and governance: Partner with Marketing, Finance, and other departments to maintain accurate, complete, and up-to-date customer and sales data.
• Enable cross-functional collaboration: Act as a liaison between Sales, Marketing, Operations, and Finance to ensure alignment on key initiatives, reporting, and customer intelligence.
• Oversee order management processes: Work closely with Sales team to ensure customer orders are processed accurately and efficiently through Salesforce.
• Provide strategic support: Support Agriconnect leadership with ad hoc analysis, reporting, and presentations to aid strategic decision-making.
• Own and optimise Salesforce Act as the business lead for Salesforce, ensuring data accuracy, streamlining workflows, managing integrations, and driving continuous improvements to enhance sales efficiency.

Skills & Experience

• Familiarity with Einstein Analytics or AI-driven Salesforce features.
• Proven experience in a sales operations, revenue or commercial operations role, within an Event/Exhibition business.
• Salesforce certification is advantageous.
• Proficient in Excel, business intelligence tools (e.g. Power BI, Tableau), and sales analytics platforms.
• Strong commercial acumen with the ability to translate data into strategic recommendations.
• Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
• Experience in leading process improvement initiatives and enhancing operational effectiveness.
• Highly organised with strong attention to detail and the ability to manage multiple priorities in a dynamic environment.

What you can expect from us:

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognised. You will be supported throughout your career, tailoring your development through management support, internal & external training courses and on the job training.

We also offer a range of benefits including:

• 25 days annual leave increasing to 27 after two years
• An extra day off on your birthday
• Matched pension contributions up to 6%
• Employee Life Assurance x4 basic annual salary
• Employee assistance programme
• Employee Discount site

All souls are welcome 

As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.

We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.

We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.

You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.