CMI Assistant Manager Dove Masterbrand - Secondment at Unilever

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

JOB TITLE: CMI Assistant Manager Dove Masterbrand - Secondment

LOCATION: 100VE Blackfriars London

WORK-LEVEL: 1C

 
JOB PURPOSE 

At close to Euros 6Bn, Dove is our biggest brand in Unilever and core to our Personal Care (PC) and Beauty & Wellbeing (B&W) businesses.  

Dove is the #1 brand in 8 out of the top 15 countries, and beyond the top 15, Dove is also #1 in another 19 countries. Dove has consistently grown over the past decade, significantly contributing to our business—and its future ambition is even greater.

Dove leads the conversation in the beauty industry via its brand purpose. It is the trailblazing brand that shifted the industry narrative from toxic beauty ideals to real, inclusive beauty.

Joining Dove’s CMI means championing this mission and driving it forward.

The Dove Masterbrand team constantly leads the way on how we do what we do – i.e. people & planet, digital excellence and new marketing models combining rigour with passionate creativity that creates a thread across all facets of Dove. 

RESPONSIBILITIES 

As we enter a new era of insight and foresight, this strategic CMI role is pivotal in keeping Dove emotionally resonant, culturally relevant, and three steps ahead of the curve.

This is a strategic role that sits at the intersection of Dove’s Masterbrand and Other Say teams, supporting & shaping global marketing efforts with a dual lens: traditional consumer insights and cutting-edge social-first analytics. The successful candidate will be instrumental in shaping Dove’s brand strategy through rigorous insight generation, social listening, and PR measurement, while also partnering closely with marketing, media, and influencer teams to drive impact across campaigns.

In this role, you’ll partner with Dove Masterbrand teams and the Dove Other Say team, working closely also with CMI partners in key BU’s.

You will spend your time:  

• Shaping creative content across media channels with end-to-end insights leveraging a variety of research approaches (qual, quant, advanced developmental research).
• Identify emerging cultural and consumer trends to keep Dove ahead of the curve, especially with younger, digital-first audiences.
• Driving insights, measuring and learning for Dove’s ‘Others Say’ pillar (influencer and editorial content), ensuring these initiatives are effective and on the cutting edge of digital engagement.
• Leading in-market tracking & performance for Dove campaigns in partnership with research and media agencies, creating a virtuous cycle of improvement. This includes understanding & embedding ROI drivers, media measurement & social listening capabilities
• Embed media and digital learnings & insights into the communication strategy and channel planning across campaigns.
• Working with the Masterbrand team to realize new narratives for Dove that bring talkability and noticeability linked to brand  
• Being a champion for purpose that drives competitiveness and brand power

ALL ABOUT YOU 

This is a unique strategic CMI role which will demand many balancing acts of you.  

To be successful, you will need to drive the marriage of magic and logic.  

You have a growth mindset, keen to develop yourself. You actively seek new challenges and learning opportunities. You see this role as an opportunity to expand your expertise and leadership skills.

• Experience in communications insight and good understanding of on-line/off-line media landscape 
• Good strategic and analytical thinking and communication skills in order to present clearly, simplify complex topics and influence decision-making 
• Experience in social listening & digital media measurement
• Keen to experiment with new tools & methodologies
• Strong project management and influencing skills
• Proactive ongoing business partnering skills 
• Able to lead projects autonomously, yet be a team-player at heart accountable, open minded, collaborating effectively in an agile way  
• Ability to prioritise and deliver a variety of projects at different stages of the development process 
• Understanding of core business processes and business acumen 
• At ease in a facilitation role – stimulating thinking to drive growth and co-creating with Marketing. 
• Consumer-centric with high levels of curiosity and passion
• External orientation: bringing the get on the frontline thinking to Marketing - consumer, culture, competitor & future opportunities. 
• Holistic/lateral thinking: ability to create new insight, elevate thinking and think outside the box 
• Positive and constructive attitude 
• High levels of comfort with interdependence- working closely with /in collaboration/ partnership with Marketing, CMI, Categories, Media capabilities, Mindshare, External Agency Partners like Elderman, MetrixLab, Kantar, Traackr and Signal.
• You are as comfortable working with junior marketeers as well as presenting to a VP 

It’s likely that: 

• You have insights experience in FMCG (or other relevant) including qualitative and quantitative research 
• You have global experience/ worked on a global brand partnering multiple stakeholders

You could be: 

• Someone with prior creative or media agency background  
• Some with prior Content/Engagement CoE experience  

You’re not: 

• Of fixed mindset. This role needs to fuel brand craftsmanship for one of our biggest brands, and the job-holder will be flexible, creative, and agile 
• Wedded to old, linear ways of working – this role requires flexibility and fluid collaboration. You will flow to work where the growth is 
• Afraid to fail fast and learn from experience; instead, you believe in coding best practices for future initiatives  
• Someone who waits for briefs or data requests. You co-create briefs, interrogate briefs. You go beyond briefs in response to a business question to spot opportunities/challenges independently   
• Someone who waits for testing results/research outcomes to input into the development process. You voice your opinions and influence in time for action 

NOTES

Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We want to push boundaries, and have the flexibility needed to keep adapting in an ever-changing, more dynamic world. This means giving full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

As part of your hiring journey, we are happy to support requests for reasonable adjustments, to improve your recruitment experience.

To find out more, including more information about our Employee Resource Groups, please click here.

Location  

Hybrid - 2 days per week (Wednesday & Thursday) in the office 100VE Blackfriars London

Relocation to the UK 

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.