Senior Manager, Regional Social Media Marketing & Community at Sandisk

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Sandisk is looking for a Senior Manager, Regional Social Media Marketing & Community. We are seeking a strategic and experienced, results-driven professional to elevate our brand presence, immersive consumer engagement and drive conversion/sales.

The ideal candidate is a collaborative team player and joins us with deep experience managing influencers at scale and building communities that inspire brand love and measurable business results.

It blends strategic storytelling with hands-on execution, ensuring our brand connects meaningfully with consumers through authentic relationships and cohesive and impactful activation of marketing strategies through social channels.

The position reports to the Senior Director, Regional Integrated Marketing with a dotted line to the Director, Global Social Media and partners deeply across the Consumer Business working closely within the Regional Marketing Team, Events, Campaign team and cross functionally with the Go-To-Market and Sales teams and other functions across the company to drive effective and efficient execution. 

Key Responsibilities:

In this role you will own:

Strategy and Program Development

• Oversee planning, execution and optimization of influencer initiatives in support of overarching brand and product priorities, delivering on both cultural relevance and ROI.
• Drive cultural relevance XYZ for our brands while unlocking meaningful, creator-powered revenue.
• Building influencer programs that truly convert to creating advocacy movements that spark community love for our brands and products.
• Cultivate meaningful creator and advocate relationships that go beyond one-off partnerships to build real brand love, loyalty and grow community.
• Demonstrate a deep understanding of regional consumer trends and cultural nuances and adapt global programs accordingly.

Influencer Recruitment and Onboarding: 

• Identify, recruit, and onboard a diverse and passionate team influencers. You will ensure they are fully trained on brand messaging, product knowledge, and communication guidelines.
• Foster and nurture long-term relationships with ambassadors, serving as the central point of contact. You will provide ongoing support, creative direction, and motivation to optimize their performance.

Creativity & Innovation:

• Create memorable brand moments that pushing boundaries and drive conversion.
• Stay on top of the platforms, tools and trends that shape the influencer economy, consistently bringing fresh ideas, personalities, styles, and formats to the mix.

Reporting and Measurement

• Forecast, track, measure and report all efforts for ongoing optimization and stay close to the data to elevate opportunities as they arise.
• Manage the program's budget, negotiate partnership terms, and handle contracts and payment processes for ambassadors.

Team Leadership:

• Build, mentor, and inspire a high-performing regional team, driving a results driven culture and mentoring future leaders.
• Serve as the voice of strategic vision, best practices and education for your team to foster a creative and collaborative environment for career growth and development.
• Build strong relationships with peers and key business stakeholders through continuous engagement.
• Act as a leader representing the marketing function within Sandisk’s Consumer Business.

Education/Qualifications

• Bachelor’s degree in marketing, business or related field.
• 10+ years of experience in marketing, ideally within a consumer product organization, or fast paced consumer goods industry, with a focus on integrated campaign activation.
• Demonstrable experience driving success in large, matrixed organizations. 
• Experience managing, developing, and motivating a team, and creating or promoting a consumer-centric culture.
• Excellent analytical and commercial acumen with a track record of making data-driven decisions.
• Experience with omnichannel marketing strategies and familiarity with localization strategies.

• Exceptional communication, collaboration, and stakeholder management skills.
• Proven track record of executing successful marketing campaigns across multiple channels.
• Strong understanding of regional consumer behavior and landscape.
• Familiarity with digital marketing tools, analytics platforms, and retail activation strategies.
• Experience working with global brands and cross-cultural teams.
• Multilingual capabilities or experience working across diverse markets.

Personal Competencies:

• Customer-first mindset with a passion for creating positive and personalized experiences. 
• Demonstrated leadership competencies such as teamwork, creative problem solving, flexibility and willingness to challenge the status quo.
• Strong communication skills with the ability to collaborate, influence, and motivate teams at all levels across the company.
• Able to multi-task and perform under pressure and willingness to roll-up sleeves and do the work alongside the team as required for flawless execution.
• Flexibility to develop strong relationships with multiple departments in a large, matrixed organization.
• Solid business acumen; sound business-sense and judgment.
• Strong reporting and analytics skills with ability to synthesize complex data points into simple, business-focused recommendations. 
• Experience communicating with, and presenting to, executive level audience.
• Excellent interpersonal, organizational, leadership and project management skills.
• Big picture thinker, skilled in navigating ambiguity and ability to help teams navigate to move forward. 
• High organizational and emotional intelligence.
• Comfortable with change management and process reinvention
• Bias for action

Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.