Job Description  of Franchise Associate

Job Title:

Franchise Associate

Location:

Omole

Grade Level:

Department:

Business Development

Reports to (Title):

Franchise Manager

Direct Reports:

Officer

Intern

Job Purpose

To perform responsibilities such as training new franchisees, providing operational support, ensuring adherence to brand standards, and possibly assisting with marketing or financial management related to franchise operations. These roles are crucial for maintaining consistency and quality across franchise locations.

Core Responsibilities and Key Result Areas

• Guide new franchisees through the complete store opening process, from pre-opening setup to grand launch, ensuring all brand, safety, and operational requirements are met.
• Deliver standardized QSR training to franchisees and their teams on food safety, service protocols, POS systems, inventory management, and crew scheduling.
• Conduct regular on-site visits to evaluate store operations, including food quality, speed of service, cleanliness, staff execution, and customer experience.
• Monitor and enforce strict adherence to brand standards across all franchise locations through scheduled and unannounced audits.
• Provide hands-on coaching and performance feedback to franchisees and store managers to improve daily operations and team effectiveness.
• Analyse key performance indicators (e.g., labor cost, food cost, waste, customer satisfaction, sales trends) and support underperforming units with actionable improvement plans.
• Serve as the primary point of contact between assigned franchisees and corporate departments (Marketing, Supply Chain, HR, IT, Training).
• Troubleshoot Provide support to operational challenges such as staffing shortages, equipment issues, or supply delays and connect franchisees with appropriate internal resources for resolution.
• Support franchisees in planning and executing approved local marketing initiatives, community events, and digital promotions while maintaining brand consistency.
• Deliver refresher and update training on new menu items, technology platforms and service enhancements as they are rolled out.
• Identify skill gaps among franchisee teams and recommend or facilitate additional training, resources, or peer-learning opportunities.
• Gather and relay frontline feedback from franchisees on market conditions, customer preferences, competitor activity, and system pain points to inform corporate strategy.
• Assist high-performing franchisees with renewal applications, store remodels, or multi-unit expansion by showcasing performance data and reinforcing brand partnership value.
• Respond promptly to urgent issues including health inspections, customer complaints, or PR concerns and coordinate cross-functional support to protect brand reputation and business continuity.

Key Performance Indicators

• Number of new franchisees onboarded.
• Number of franchise units opened.
• Number of franchisees supported through remodels, relocations, or technology upgrades.
• Number of strategic partnership engagement initiated for expansion etc
• Brand Compliance.

Knowledge Requirements

• Understanding franchising principle, add knowledge of franchise life cycle,
• Knowledge of franchise prospecting,
• Ability to evaluate business proposal.
• Financial viability of potential franchisees
• Operational Compliance

Job Specifications

Educational Requirements

Professional Requirements

Experience Requirements

- A minimum of a university degree in Business Administration or related field is required.

Possession of any relevant professional qualification is essential

Minimum of 2 - 4 years’ experience in a similar role is required

Decision Expectations

The job holder is expected to make informed recommendation on franchise recruitment, market expansion, operational support and compliance decision to drive growth and uphold brand standards).

Working Conditions

Jobholder typically works 5 days per week, as production operations compliments store operation and may involve long hours especially when production deadlines must be met.

Contacts and Purpose of Contact

Internal Contacts (most frequent contacts)

Purpose of Contact

• Project Team
•  Other Employees

• Exchange or provide information
• Obtain, clarify, and discuss information
• Present, discuss information and problems
• Collaborate, negotiate, and present ideas
• Deal with influence or motivate subordinates

External Contacts (most frequent contacts)

• Service Providers/ Vendors
• Franchise Owners