Marketing Project Manager at Maplewood Senior Living

Job Title: Marketing Project Manager
Location: Westport, CT On-Site
Employment Type: Full Time Exempt
Salary Range: $65,000-$75,000
Department: Sales & Marketing

Want to know what makes our employees eager about going to work every day? The people we serve. Being a part of Maplewood requires passion and a desire to help others. Each employee has the ability to touch the hearts of all our seniors and be a part of something bigger than themselves. It’s not just a job. It’s an extraordinary life.

Maplewood Senior Living is a state-of-the-art, forward-thinking senior living provider.  We offer a home-like, luxury environment for our residents, allowing them to live “the good life” in a safe environment.  As an associate of Maplewood Senior Living, you will have the ability to make a profound difference in the lives of seniors each and every day. As we continue to grow, we are seeking Marketing Project Manager to become part of our family.  We invite you to take your first step toward a rewarding career with us!

What we offer

• Competitive wages
• Flexible shifts
• Growth opportunities
• Bonus & incentive programs
• Competitive Benefits Package: including medical, dental, vision, 401K match, company paid time-off, life insurance policy, insurance deductibles and voluntary Aflac insurance for our full-time employees.

Primary Duties and Responsibilities: 

• Assists in the development and implementation of comprehensive marketing plans to achieve corporate objectives in brand awareness, business development, and lead generation. 
• Oversees the strategy, development, and performance optimization of email campaigns designed to nurture leads, educate professional audiences, and drive conversion throughout the sales funnel. 
• Assists in developing and managing an AI-enhanced content strategy and editorial calendar, including blog and website content that addresses prospective residents’ and families’ needs, boosts SEO, and aligns with market trends. 
• Manages media buying and placement, negotiating print and digital ad contracts, overseeing creative approvals, and tracking campaign ROI. 
• Guides the design and production of branded materials—including collateral, invitations, sponsorship content, and event materials—to ensure consistency with corporate brand standards. 
• Collaborates with cross-functional teams, including Sales, Operations, and Lifestyle, to align marketing efforts with organizational priorities and ensure unified messaging. 
• Monitors competitive activity and market trends, providing data-driven recommendations to adjust strategies and strengthen Maplewood and Inspir’s market positioning. 
• Analyzes campaign metrics and KPIs to measure success, inform decision-making, and continuously refine marketing tactics for stronger performance. 
• Supports budget management and resource allocation in collaboration with the VP of Sales and Marketing and VP of Communications to ensure fiscal responsibility and marketing ROI. 
• Stays ahead of emerging marketing and AI trends, proactively recommending new technologies, tools, and strategies to enhance engagement and operational efficiency. 

Communication: 

• Maintains open communication with the appropriate parties especially with the SVPof Sales and Marketing as well as the marketing department to ensure a smooth operation of business and advises any business concerns and/or issues immediately 
• Possesses exceptional effective oral and written communication skills that includes public speaking and presentation skills 
• Ability to effectively present information on one-on-one, small group situations to customers, clients, and/or other associates within organization 
• Ability to resolve concerns and conflicts in a professional and timely manner 

Education/Experience/Competencies: 

• Bachelor’s degree or higher in marketing, sales, or business administration or equivalent number of years of experience  
• Degree in Graphic Design or experience in Graphic design programs preferred but not required 
• Experience with social media strategy development  
• Five (5) years of related experience with progressive marketing project responsivities preferred 
• Possess excellent written communications skills 
• Possess excellent customer service, marketing, and public relations skills  
• Possesses excellent problem-solving, analytical, and critical thinking skills 
• Ability to be strategic and creative with a result-driven mindset 
• Demonstrates a positive, engaging, and professional demeanor 

Why You'll Love working for Us: 

• Innovative Culture: We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation.
• HEART: We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work.
• Growth Opportunities: We promote and foster career development and continuous learning.
• Work-Life Balance: We value autonomy, flexibility and a family-friendly supportive workplace.
• Competitive Comp and Benefits: We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more.