Vice President, Health System Growth at BPD

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments as needed.

Reports to: Senior Vice President, Growth
Years Experience: 10+ Years
Department: Business Strategy & Growth

The Position:

The VP, Health System Growth is a senior business development leader responsible for expanding BPD’s presence within the health system market. This role focuses on acquiring new health system clients, strengthening executive relationships, and driving revenue growth across BPD’s portfolio of marketing, brand, and data‑enabled solutions.

Reporting to the SVP, Growth, the VP oversees the full new‑business development lifecycle—from lead generation and opportunity development to proposals, presentations, and contract negotiations. The role requires a strong understanding of health system dynamics and purchasing behaviors, along with the ability to position BPD’s solutions in ways that address complex organizational needs. This individual is a collaborative, relationship‑driven professional with deep industry credibility and a willingness to operate as a hands‑on player‑coach.

The Responsibilities:

Includes, but not limited to the following:

• Drive acquisition of new logos across the top 250 healthcare systems in the United States.
• Lead the development and execution of revenue and profitability goals, ensuring targets are achieved.
• Implement the health system growth strategy and operating plans to support annual and long‑term objectives.
• Maintain strong knowledge of the health system and hospital customer needs to inform new solution models and go‑to‑market approaches.
• Partner with senior executives, Principals, and cross‑functional teams to support an aligned and effective new‑business engine.
• Utilize appropriate systems for consistent monitoring of prospect activity, forecasting, territory planning, and quota performance.
• Establish clear expectations for sales targets and consistently deliver strong results.
• Prepare accurate monthly, quarterly, and annual forecasting models that support company goals.
• Serve as a spokesperson for BPD in health‑system‑focused growth conversations and market engagement.

The Essentials:

• 10+ years of experience in healthcare business development, sales, or consulting, with a strong focus on health systems or hospitals.
• Demonstrated success acquiring new business within complex healthcare organizations.
• Deep understanding of health system decision‑making, buying processes, and strategic priorities.
• Proven ability to develop and deliver compelling proposals, presentations, and value narratives.
• Strong relationship‑building skills with executives, influencers, and key industry stakeholders.
• Experience collaborating with cross‑functional teams such as Marketing, Strategy, Product, and Executive Leadership.
• Excellent communication, negotiation, and presentation skills.
• Highly motivated self‑starter with a hands‑on approach and ability to operate both strategically and tactically.
• Comfortable in a fast‑paced, growth‑oriented environment.
• Ability to travel as needed.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.