SR AD, Performance Marketing (Duluth, GA, United States, Georgia) at None

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Senior Associate Director, Performance Marketing will lead the strategy and execution of digital campaigns across retail channels to drive growth, engagement, and profitability. This role will partner with cross-functional teams, external agencies, and retail media networks to deliver precision marketing that connects our brands with pet owners. This role is pivotal in accelerating Boehringer Ingelheim’s retail transformation through data, technology, and customer-centricity.

In this new role for the team, the SR AD, Performance Marketing will be responsible for optimization of digital campaigns that drive measurable growth across key retail partners like Amazon, Chewy, Costco, and Walmart. This role is a senior leader on the Retail Strategy and Activation team, collaborating cross-functionally to ensure our products reach pet owners with precision and impact.

Duties & Responsibilities

Performance Marketing Strategy & Execution:

• Develops and leads omnichannel marketing strategies in collaboration with our retailers and sales team.
• Translates business goals into performance KPIs and campaign frameworks that drive customer acquisition, retention, and ROI.
• Partners with shopper marketing, brand, and sales teams to align messaging and promotional calendars across retailers.

Analytics & Optimization:

• Owns campaign reporting and insights, leveraging tools like Google Analytics, PowerBI, and retailer dashboards.
• Drives continuous optimization through A/B testing, audience segmentation, and funnel analysis.
• Collaborates with data science and forecasting teams to inform targeting and “next best action” recommendations.

Retail & Agency Partnerships:

• Manages relationships with external media agencies and retail media networks (e.g., Walmart Connect, Amazon Ads, Petco RMN.
• Works closely with retail partners to co-develop campaigns and secure premium placements.
• Ensures compliance with retailer guidelines and maximize visibility across digital shelves.

Leadership & Collaboration:

• Mentors and inspires a small team of performance marketers and analysts.
• Influences cross-functional stakeholders across marketing, sales, IT, and finance.
• Presents campaign results and strategic recommendations to senior leadership.

Requirements

• Bachelor's degree required, MBA preferred
• Eight to ten (8-10) years in performance marketing, preferably in CPG, retail, or animal health. 
• Deep expertise in promotional campaigns, paid media, analytics, and retail media networks. 
• Strong leadership and communication skills with a bias for action. 
• Experience managing agencies and cross-functional teams.
• Passion for animal health and driving impact and improvement through data.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.