DTC Planning Manager at Goodamerican

The DTC Planning Manager leads the end-to-end planning function for our eCommerce business and retail stores.  This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts, open-to-buy, replenishment & allocation, and drives actionable insights across cross-functional teams.  The ideal candidate brings deep expertise in women’s apparel and has a proven history of building planning tools and analytical models.

Key Responsibilities:

Forecasting & Financial Planning:

Own pre-season and in-season forecasting for sales, margin, and inventory across eCommerce and retail stores

Manage and optimize the DTC Open-to-Buy (OTB), ensuring inventory positions support both revenue goals and channel needs

Own the quarterly buy process for DTC, collaborating with Merchandising & Supply Planning

Conduct hindsight analysis on product, size, and channel performance to refine future buys

Manage assortments for company-wide promotional events, markdown cadence, and pricing; optimizing sell-through and margin for end-of-life inventory

Inventory / Assortment / Replenishment:

Monitor key inventory health metrics: WOS, on order, on-hand, sell-through, overstock and under-stock risk

Own replenishment strategy across eCommerce and retail stores to maximize availability while minimizing excess

Develop replenishment models for core styles and key items

Optimize size curves for buys, replenishment, and allocation to improve full-price sell-through and reduce markdown exposure

Coordinate with supply chain to ensure delivery timelines, vendor lead-times, and shipment accuracy

Cross-Functional Collaboration:

Own weekly DTC reporting dashboards and sales recaps, providing clear insights into performance, inventory, and trends to guide merchandising, planning, and leadership decisions

Collaborate with Buying, eCommerce, Retail, Sales, and Production teams to align the timing of reorders and store allocations with company priorities, optimizing inventory flow, sell-through, and margin performance across all channels

Process Improvement, Tools & Reporting:

Build custom planning tools and reporting frameworks (e.g., inventory flows, forecasting templates, size curve models, WOS tools, event recaps)

Enhance data visibility by partnering with cross-functional partners & IT team to automate manual processes and implement scalable, self-serve reporting

Serve as a subject matter expert in planning; influence enhancements or implementations of new planning processes, systems, and reports

Identify process improvement opportunities: forecasting accuracy, lead-time reduction, inventory optimization, markdown reduction

Typical Qualifications & Skills:

7+ years of merchandise planning, demand planning, or inventory management — preferably in fashion apparel for an omni-channel business

Strong analytical skills: ability to work with large data sets, build models, do scenario planning, identify trends

Advanced Excel (pivot tables, v-lookups, IF formulas) and familiarity with planning tools/ERP/BI systems

Strong business acumen: understand retail math, margin, stock turn, markdown logic, inventory cost

Comprehensive understanding of apparel life cycles, fashion newness, size curves, fit behavior, and consumer trends

Excellent cross-functional collaboration and communication skills: must work with Merchandising, Sales, Supply Chain, Operations, Finance

Thrives in a fast-paced, growth-oriented business with shifting priorities and tight timelines

Leadership and process-improvement mindset

A strong collaborator with the ability to both lead discussions and support others to achieve shared results

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