Senior Trade Marketing Manager Schwarzkopf Professional (d/f/m) at Henkel group
Henkel group · Hamburg, Germany · Onsite
- Professional
- Office in Hamburg
About this Position
Schwarzkopf Professional is on a mission to elevate and premiumize its trade marketing - and we’re looking for a trend-savvy Trade Marketing Specialist to make that vision a reality.We're looking for someone who lives and breathes trends, has a sixth sense for what's next in beauty, lifestyle, music and fashion, and brings a hands-on, let’s-make-it-happen attitude.
What you´ll do
- Develop strategies to premiumize trade marketing offers through new brand collaborations and innovative initiatives
- Create high-visibility sales assets with prioritized investments for each sales cycle to maximize impact at point of sale
- Collaborate with brand managers to design and implement in-salon execution toolboxes for key initiatives
- Lead multi-brand programs during key consumption periods (e.g., Christmas, summer campaigns), ensuring alignment across brands and channels
- Manage and optimize key sales materials for each sales cycle to support sales teams and drive results
- Conduct market research and monitor trends to identify new opportunities and optimize trade marketing strategies
What makes you a good fit
- Bachelor’s or Master’s degree in economics or marketing (or equivalent)
- Minimum 5 years of working experience in marketing/brand management/trade marketing, preferably in the beauty or fashion industry
- Proven track record in collaborations, partnerships, and cross-brand activations
- Creative thinker with a keen eye for beauty trends and consumer preferences
- Excellent communication skills in English
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.
