Director, Marketing at Epic Games

UNREAL ENGINE MARKETING

What We Do

Unreal Engine is a high-performance software development suite, created by Epic Games, that empowers today’s digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.

What You'll Do

Lead our global growth marketing strategy to accelerate acquisition, engagement, and retention for Unreal Engine and our broader suite of creator tools. You’ll shape and execute the full user lifecycle—from first discovery to long-term loyalty—by combining data-driven insights, innovative campaigns, and cross-functional collaboration.

In this role, you will

• Lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing
• Champion a data-driven approach, leveraging analytics to optimize campaigns at scale
• Establish comprehensive reporting frameworks and KPIs to measure performance and inform strategy across all lifecycle stages
• Collaborate closely with product, industry marketing, and creative teams to create seamless, engaging experiences aligned with the lifecycle strategy
• Manage the web sales funnel, including attribution tracking, landing page performance, and conversion optimization
• Run account-based marketing (ABM) programs in partnership with sales, driving pipeline for strategic targets
• Own SEO strategy and execution, improving organic visibility and non-paid inbound traffic
• Manage marketing automation: Build and optimize welcome series, drip campaigns, and lifecycle journeys to maximize engagement and conversion
• Oversee significant paid media budgets and allocate resources to maximize ROI and impact across the entire user lifecycle
• Identify innovative opportunities, channels, and technologies to enhance developer acquisition, engagement, and long-term retention

What we're looking for

• Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space
• Deep expertise in paid media, paid social, SEO, and account-based marketing
• Extensive experience developing and executing engagement and retention strategies
• Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns
• Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions
• Familiarity with marketing technology platforms, analytics tools, and potentially data science applications in lifecycle management
• Excellent cross-functional collaboration and communication skills, with the ability to influence stakeholders at the most senior levels of the company
• Demonstrated ability to manage large budgets effectively and deliver measurable results
• A passion for gaming and familiarity with game development

This role is open to multiple locations across the US (including CA & NYC).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).